Compound Growth Marketing is hiring a
Account Director

Summary

The job is for a Demand Generation Lead at Compound Growth Marketing (CGM), a marketing consultancy that helps companies scale to $100+M in revenue. The role involves leading strategic workshops, managing account teams, developing paid acquisition strategies, and providing ongoing industry best practices. The position is fully remote with benefits including unlimited PTO, parental leave, competitive salary, healthcare benefits.

Requirements

• 5+ years of demand generation leadership, sales or marketing operations experience in a B2B environment
• 5+ years of applicable experience for developing paid media and organic search strategy
• Experience with a variety of marketing automation, sales, and CRM tools; Hubspot, Salesforce, Marketo, Google Analytics, Outreach, Zoominfo, Mailchimp, or similar tools
• Ability to make judgment calls in an ambiguous environment
• Project or program management skills required to drive and coordinate initiatives, always keeping key stakeholders in the loop while managing scope
• Ability to adapt in a highly-dynamic environment - prioritizing projects, defining milestones or KPIs. Driving results with ownership while keeping key stakeholders accountable
• Strong Business Acumen- able to make clear business cases for proposed solutions
• Experience with driving results with multichannel marketing strategy. (SEO, SEM, Paid Social, Owned)
• An excellent communicator – you enjoy working with internal partners to solve problems with strong written and verbal communication skills
• Accountability – Strong ownership, follow-up and project management skills with proven ability to manage multiple deals and tasks simultaneously and experience in collaborating cross-functionally
• Innovative & Action-oriented – Ability to identify areas of improvement, then propose and execute necessary changes/optimizations
• Positive attitude & perseverance – always looking for a solution or a better way
• Excellent critical thinking, problem solving and data-driven decision making skills

Responsibilities

• Lead and deliver strategic workshops with client executive teams
• Lead, manage, and motivate account team members
• Build and establish client relationships by acting as the lead day-to-day contact for client communication, running client meetings, statuses, and presentations
• Serve as a leader within our account teams- managing engagements across multiple functions
• Provide strategy and recommendations for multichannel marketing (including paid and organic channels) to drive demand
• Collaborate with clients to gather data, insights and business knowledge to develop the overall demand generation strategy
• Providing ongoing industry best practices and strategic recommendations, and insights to drive incremental growth
• Identify and communicate optimizations for the overall strategy and marketing plan
• Develop and establish a comprehensive set of Key Performance Indicators (KPIs) and benchmarks
• Develop & present Quarterly Business Review (QBR) and other reporting for the client leadership team
• Develop, implement a project roadmap, and collaborate with the internal team to execute the plan- bringing the strategy to life
• Own the success of the performance against the KPIs and benchmarks, and the client’s growth and satisfaction with our team
• Establish strong working relationships with the internal and client team
• Provide actionable insights and recommendations by analyzing the performance reports in partnership with the implementation team/analyst
• Respond to ad-hoc requests and inquiries from the client team

Preferred Qualifications

• Experience executing on ABM go to market strategy is a plus
• Experience in the technology/software industry or agency experience is a plus

Benefits

• Fully Remote role
• Unlimited PTO
• Parental Leave benefits
• Competitive Salary
• Healthcare benefits