Ad Monetization Manager

Summary

Join Mythical Games as an Ad Monetization Manager and drive revenue growth across our portfolio of mobile games. You will optimize ad monetization strategies, manage key ad partnerships, and maximize user lifetime value (LTV). This role requires collaboration with various teams, including product, marketing, analytics, and creative. The ideal candidate possesses extensive experience in mobile gaming ad monetization, strong analytical skills, and a passion for delivering high-quality player experiences while maximizing revenue. The position reports to the Director of Growth and offers a competitive salary and benefits package, including participation in Mythical’s Corporate Bonus and Equity Plan. The role is open to remote candidates in several states.

Requirements

• 3 - 5+ years of experience in ad monetization within mobile gaming
• Strong understanding of ad mediation, waterfall management, and in-game ad placements
• Proven track record of successfully managing and scaling gaming ad businesses for mobile games
• Experience with A/B testing methodologies and ad monetization strategies
• Proficiency in data analysis and interpreting complex datasets to drive decision-making
• Excellent understanding of key mobile gaming metrics (eCPM, fill rate, ARPDAU, LTV, retention, etc.)
• Strong communication and collaboration skills, with the ability to work effectively across departments
• Bachelor's degree in Marketing, Business, or related field

Responsibilities

• Oversee and optimize ad monetization strategies across our portfolio of games to maximize revenue and user LTV
• Develop and execute ad monetization strategy alongside our teams; including integrated ad spots within the games, ad waterfall, and network bonuses
• Develop long-term partnership strategies with 3rd party partners to maximize ad revenue and incremental user LTV
• Analyze ad performance data to refine strategies related to impressions, inventory, targeting, and fill rates
• Work closely with product and community teams to monitor ad quality and player sentiment to ensure a non-intrusive, engaging ad experience
• Collaborate with the data science team to refine ad revenue forecasting and reporting models
• Maintain and expand relationships with 3rd party partners, negotiating favorable terms and bonuses

Benefits

• Corporate Bonus
• Equity Plan
• Remote work option in specified states