Growth Marketing Manager, Lifecycle

Summary

Join Figma's Lifecycle Marketing team as a Growth Marketing Manager, Lifecycle! Lead and execute a high-impact lifecycle marketing program to boost user activation, engagement, and monetization. You will develop data-driven user journeys, collaborate with cross-functional teams, and optimize campaigns for maximum impact. This full-time role can be based in a US hub or remotely within the United States. You'll own end-to-end strategy and execution, define and report on KPIs, and identify opportunities for innovation and improvement. Figma offers a competitive compensation and benefits package.

Requirements

• 6+ years of experience in lifecycle marketing, ideally within SaaS or product-led growth companies
• Proven track record of independently creating and executing lifecycle marketing strategies that significantly impact user growth and business metrics
• Deep proficiency with marketing automation platforms (e.g., Customer.io, Iterable, Marketo), including advanced segmentation and personalization
• Strong analytical skills, with hands-on experience in A/B testing, incrementally testing, and data-driven optimization
• Familiarity with user data platforms and tools for advanced segmentation and analytics
• Exceptional project management skills, demonstrating the ability to prioritize effectively, manage cross-functional dependencies, and drive timely execution
• Outstanding communication skills, capable of presenting complex strategies and results clearly and persuasively to stakeholders and leadership teams

Responsibilities

• Own end-to-end strategy and execution of lifecycle marketing programs, clearly segmenting user journeys to drive optimal business outcomes
• Develop and execute a robust experimentation roadmap, leveraging data and insights to continuously optimize campaigns and user experiences
• Define, measure, and report on lifecycle marketing KPIs, demonstrating clear impact on customer activation, retention, engagement, and ARR growth
• Lead cross-functional alignment, collaborating proactively with supporting teams to ensure campaigns are strategically integrated and executed seamlessly
• Identify opportunities for innovation, personalization, and efficiency improvements, scaling lifecycle marketing efforts with simplicity and sustainability
• Regularly communicate results, insights, and strategic recommendations to marketing leadership and stakeholders across the business

Preferred Qualifications

• Experience in both self-serve and sales-assisted lifecycle marketing programs
• Experience collaborating with globally distributed teams to serve localized campaigns

Benefits

• Health, dental & vision
• Retirement with company contribution
• Parental leave & reproductive or family planning support
• Mental health & wellness benefits
• Generous PTO
• Company recharge days
• A learning & development stipend
• A work from home stipend
• Cell phone reimbursement
• Sales incentive pay for most sales roles
• An annual bonus plan for eligible non-sales roles
• Equity