Senior Demand Side Strategist

Summary

Join MGID as a Senior Demand Side Strategist and play a pivotal role in the global success of our campaign operations. You will act as the right hand to the head of Account Management, bringing structure and insight to complex campaign workflows. Daily responsibilities include monitoring top clients, optimizing campaigns, analyzing performance, and communicating insights. You will also run health checks on new campaigns, drive cross-functional initiatives, and collaborate with teams. This role requires experience in campaign management, ad operations, or digital advertising, along with strong analytical and data-driven skills. The ideal candidate is comfortable initiating projects and collaborating with senior leadership.

Requirements

• Experienced in campaign management, ad operations, or digital advertising, ideally within programmatic or performance marketing
• Familiar with tracking systems, ad-serving platforms, and brand safety protocols
• Knowledge of DSPs, SSPs, or affiliate tracking tools
• Strong analytical and data-driven mindset —able to interpret performance data, identify gaps, and recommend improvements
• Comfortable initiating projects, proposing ideas, and collaborating with senior leadership on GTM initiatives
• Skilled in building operational workflows, setting metrics, and improving team efficiency
• Adaptable to shifting priorities and fast-paced environments with excellent problem-solving and communication skills
• Proven ability to spot issues, challenge assumptions, and apply insights to improve processes

Responsibilities

• Monitor top clients daily based on revenue and delivery limits
• Spot fulfillment gaps and suggest optimization strategies
• Ensure brand campaigns meet delivery goals and follow brand safety standards
• Analyze campaign performance based on key KPIs, prioritizing revenue impact
• Oversee campaign moderation, tagging, and issue resolution with stakeholders
• Share insights via custom reports and dashboards, highlighting discrepancies
• Recommend improvements to team leads and support GTM process execution
• Communicate delivery issues using internal tools and maintain a monthly KPI summary
• Run systematic checks on new campaigns for proper setup and best practices
• Flag tracking, attribution, or performance issues to relevant leads
• Drive and track cross-functional initiatives with supporting reports and dashboards
• Partner with teams to validate ideas through data and build proof-of-concept