Senior Director, Programmatic Monetization

Summary

Join Fandom's Programmatic Team as the Sr Director Programmatic Monetization! Oversee the strategy for growing programmatic indirect revenue and maintain relationships with key partners. Evangelize and manage the Programmatic Direct business, collaborating with sales to boost revenue. You'll lead a team of specialists, stay updated on industry trends, and leverage publisher-side strategies to maximize yield. This role requires strong analytical, communication, and leadership skills, along with extensive experience in programmatic advertising. The position offers a competitive salary, comprehensive benefits, and a vibrant team culture.

Requirements

• Seeking 10 years of experience, with a focus on programmatic advertising, with a proven track record of success in driving revenue and audience growth
• Strong understanding of the programmatic ecosystem, including DSPs, SSPs, DMPs, ad exchanges, and programmatic buying models
• In-depth knowledge of publisher-side programmatic strategies, including Google Ad Manager (GAM) and other programmatic systems
• Proven ability to lead and manage a high-performing team
• Excellent communication, presentation, and negotiation skills
• Strong analytical and problem-solving skills
• Ability to work independently and manage multiple priorities simultaneously

Responsibilities

• Develop and implement a comprehensive programmatic advertising strategy, aligned with overall business goals
• Lead a team of programmatic specialists, providing coaching, mentorship, and ensuring optimal performance
• Stay up-to-date on the latest trends and technologies in the programmatic landscape, including DSPs, SSPs, data management platforms (DMPs), and ad exchanges
• Deeply understand publisher-side strategies, including Google Ad Manager (GAM) and other programmatic systems, to maximize yield and optimize ad inventory
• Negotiate and secure strategic partnerships with leading DSPs, SSPs, and data providers
• Analyze campaign performance data to identify areas for improvement and implement optimization strategies
• Generate reports and presentations to communicate key findings and insights to stakeholders
• Collaborate closely with sales, marketing, and analytics teams to ensure a holistic approach to programmatic advertising, while focusing on growing Programmatic Direct Revenue

Preferred Qualifications

• Experience working with the specific programmatic tools and platforms we utilize
• Experience in a specific industry vertical relevant to our company
• A passion for innovation and staying ahead of the curve in the ever-evolving programmatic landscape

Benefits

• Salary Range = ($180k - $300k)
• Vibrant team culture, periodic team lunches and happy hour events
• Comprehensive Medical, Dental, Vision
• Training (unlimited Udemy + more)
• Flexible working hours and time off
• Equity & Retirement Programs including 401K match
• Paid Parental Leave
• International work environment with start-up culture