Ad Operations Specialist

Summary

Join System1, an industry-leading omnichannel digital marketing platform, as an Ad Operations Specialist. Support the Display Monetization Team in campaign management, yield optimization, and programmatic operations for display advertising. Collaborate with partners, respond to RFPs, and provide inventory forecasts. Troubleshoot issues, conduct A/B testing, and deliver performance reports. Analyze data, reconcile discrepancies, and work with the Finance team on billing. Manage various platform consoles to optimize yield. This role requires experience in programmatic advertising and a strong understanding of the digital advertising ecosystem.

Requirements

• Strong understanding of direct and programmatic ad campaigns and familiar with setting up, optimizing and troubleshooting PMPs
• Knowledge of the digital advertising ecosystem, programmatic vendors and publisher advertising tools
• Experience identifying and escalating issues pertaining to ad delivery
• Ability to identify insights and analyze data to assess display performance and revenue trends
• Degree in Communications, Business, Advertising or a related field
• 2+ years experience working in programmatic advertising, ideally for a digital publisher or advertising network
• Experience with ad trafficking, campaign management or display sales support

Responsibilities

• Onboard and set up ad campaigns across various platforms
• Implement, test and troubleshoot advertising campaigns, creatives, tags and data targeting solutions
• Support the onboarding of new programmatic campaigns and ad partners
• Work closely with partners to ensure optimal performance
• Identify and recommend new advertising solutions to Product that can help expand our advertising offering for advertisers
• Support campaign planning by helping respond to RFPs
• Provide accurate inventory forecasts and rate guidance for advertising campaigns
• Manage yield experiments via vendor platforms pertaining to floor pricing, ad formats, page layouts and data signals
• Support A/B split tests with Product on new monetization opportunities
• Set up and deliver performance reports
• Monitor KPIs and provide insights on revenue and performance trends
• Analyze and reconcile 3rd party measurement discrepancies
• Collaborate with the Finance team on month-end billing processes
• Work within various platform consoles such as Assertive Yield, Google Ad Manager and Amazon TAM to configure inventory, track performance, and optimize yield

Benefits

• Competitive salary + bonus + equity
• Generous PTO + 11 company holidays
• Open sick time
• 100% covered Medical, Dental, Vision for employees
• 401k with match
• Health & Dependent Care Flex Spending Account
• Paid professional development
• Leadership & growth opportunities
• Virtual company and team building events