Ads Campaign Manager

Summary

Join Booksy, a rapidly growing appointment marketplace, as a Meta Ads Performance Marketing Specialist! You will play a key role in driving online acquisition through digital advertising, primarily on Meta (Facebook & Instagram), but also across other platforms like TikTok and Google UAC. This role involves managing campaigns, analyzing performance data, collaborating with cross-functional teams, and staying ahead of industry trends. You'll contribute directly to the growth of Booksy's business by optimizing campaigns and identifying best practices. Booksy offers a remote-first, inclusive work environment with a strong emphasis on teamwork and a commitment to its values. The position requires significant experience in online acquisition marketing and Meta Ads, along with strong analytical and communication skills.

Requirements

• 3+ years of experience in Online Acquisition Marketing
• Strong experience with managing Meta Ads campaigns
• Proven track record of demonstrating the impact of your campaigns on conversion, retention, and revenue metrics
• Hands-on experience with state of art digital marketing tools including the use of ads panels and reporting tools
• Data-driven professional with a good feel for numbers and the ability to act based on insights
• Ability to adopt new technologies and programs quickly
• Strong communication skills
• Team player with excellent organizational and process management skills
• Fast learner with natural curiosity and drive to deliver business impact
• Only U.S.-based candidates in the Eastern or Central time zones will be considered, due to team time zone differences

Responsibilities

• Take part in Performance Marketing activities in the US, both on B2B (Salon Owners) & B2C (Salon’s Clients) sides
• Support Booksy online acquisition through digital advertising on outbound channels: mainly Meta (Facebook & Instagram), but also TikTok, Google UAC, YouTube and more
• Manage the operational execution of Booksy’s acquisition campaigns including ads briefs, content review (creative and copy) and campaigns setup, monitoring, optimization & reporting
• Monitor campaigns performance against key KPIs and leverage results to provide learnings on our best assets and establish best practices for Booksy’s online acquisition
• Work with the broader performance team to tackle growth projects and brainstorm new ways to improve programs
• Work across Booksy teams to regularly communicate on campaigns and ensure they are executed efficiently, produce valuable insights, and deliver meaningful impact
• Stay on top of industry trends to ensure Booksy’s online acquisition strategies remain relevant and effective

Preferred Qualifications

• Experience with managing TikTok or YouTube campaigns is a plus
• Proficiency in Spanish or French is also a plus
• Some creative experience either in the form of graphic design or copywriting would be appreciated

Benefits

• Comprehensive health, dental, and vision coverage
• Secure your future with our 401K match program
• Generous parental leave policy to support your family
• Unlimited PTO for a healthy work-life balance
• Flexible work arrangements, including full-time remote work
• Pet insurance to help take care of your furry friends