Senior Campaign Manager

Summary

Join Editorialist, a leading digital platform combining personal styling, curated content, and shopping, as a Senior Campaign Manager for Google PLA. You will lead, optimize, and grow our Google Product Listing Ads (PLA) campaigns, acquiring high-net-worth users and maximizing ROI. This data-driven role requires strong analytical skills, experience in Google PLA and shopping campaigns, and expertise in campaign management, optimization, and reporting. You will collaborate with cross-functional teams and stay updated on industry best practices. Editorialist offers an exceptional salary, flexible work schedule, and remote work options, along with medical benefits.

Requirements

• 5 - 8 years of quality experience in digital marketing, with a strong focus on Google PLA and shopping campaigns
• Proven track record of achieving KPI goals and driving revenue growth
• Advanced knowledge of Google Ads, Google Merchant Center, and Google Analytics
• Strong analytical skills with experience in using data to make informed campaign decisions
• Proficiency in Excel and data visualization tools
• Exceptional attention to detail and the ability to work in a fast-paced environment with tight deadlines
• Strong written and verbal communication skills to effectively collaborate and present insights to cross-functional teams and stakeholders

Responsibilities

• Develop, implement, and oversee Google PLA campaigns that align with business goals. This includes budget management, bidding strategies and audience targeting
• Continuously monitor and analyze campaign performance, leveraging A/B testing, conversion rate optimization (CRO), and data analysis to improve click-through rates, and ROI
• Manage, optimize, and troubleshoot product feeds in Google Merchant Center to ensure accuracy and alignment with campaign strategies
• Provide detailed and actionable insights into campaign performance through regular reports, identifying key trends, growth opportunities, and areas for improvement
• Collaborate with the CRM team to build a differentiated strategy for each customer segment targeting buyer metrics & LTV
• Keep up with the latest developments and best practices in Google PLA, Google Ads, and eCommerce marketing to maintain a competitive edge

Preferred Qualifications

Familiarity with feed management tools (e.g., Feedonomics, GoDataFeed)

Benefits

• Exceptional Salary - Best in industry
• Flexible work schedule and remote work options
• Medical Benefits