Marketing Campaign Manager

Summary

Join our team as a Marketing Campaign Manager to drive strategic growth through lead generation, database segmentation, and personalized campaign execution. This role will accelerate new & upsell business pipelines and streamline marketing campaigns across various channels.

Requirements

• Bachelor’s degree in Marketing, Business, or a related field
• 3-5 years of experience in marketing campaign management, demand generation or similar role
• Proven track record of developing and executing multi-channel campaigns that generate leads and build pipelines
• Experience using HubSpot, ideally, or other CRM and marketing automation platforms
• Strong analytical and problem-solving skills with proficiency in using analytics tools to monitor, measure, and optimize campaign performance through data-driven insights
• Strong communication and collaboration skills to work effectively with cross-functional teams and external partners
• Excellent written and verbal communication skills, with a focus on clear, concise messaging
• Strong project management skills, with the ability to manage multiple campaigns and deadlines effectively
• Excellent knowledge of marketing principles, campaign development, marketing channels and marketing tools and techniques
• Creativity and strategic thinking to develop innovative marketing campaigns that stand out in the market

Responsibilities

• Strategize and manage the execution of multi-channel campaigns to drive Marketing Qualified Leads (MQLs) across target markets, with a focus on payroll
• Create full-funnel programs using both inbound and outbound tactics to increase MQL volume in key verticals such as staffing, ERP, and other target markets
• Collaborate with cross-functional teams including Marketing, Sales, RevOps, Customer Success, and Channel partners to align lead generation with revenue growth goals
• Implement strategies to grow and engage the marketable database through targeted acquisition and nurturing tactics
• Develop and manage segmented audience lists to ensure personalized and relevant content delivery, improving engagement and conversion rates
• Apply conversion rate optimization (CRO) techniques to enhance key metrics like open rates, click-through rates (CTR), and conversions from MQL to SQL
• Continuously analyze campaign performance and adapt strategies to maximize results across all channels
• Identify high-return channels, untapped customer segments and new markets and build innovative campaigns to introduce clients to Greenshades' full suite of offerings and solutions
• Collaborate with content and design teams to develop engaging, personalized campaign materials tailored to audience segments and campaign objectives
• Track, monitor, and report campaign performance using HubSpot or other tools
• Use data-driven insights to continually refine and optimize lead generation strategies, ensuring alignment with broader growth and pipeline goals

Preferred Qualifications

• Experience working in B2B SaaS, payroll, or ERP-related industries
• Certifications in HubSpot or other CRMs and marketing platforms
• Experience working with partner ecosystems and channel marketing programs
• Familiarity with conversion rate optimization (CRO) techniques and best practices
• Expertise in personalization and segmentation strategies for target markets
• General knowledge of SEO, SEM, and digital advertising platforms (e.g., Google Ads, LinkedIn Ads)

Benefits

This is a remote position