Ads Creative Manager

Summary

Join our team as a Meta Ads Creative Manager and lead our Meta Ads team, driving high-performing creative strategies and managing A/B testing at scale. This remote role requires a proactive leader who can independently define creative briefs, delegate tasks, and oversee A/B testing. You will be responsible for designing Meta ad creatives, creating video ads, ensuring alignment with brand aesthetics, and collaborating with other teams. The ideal candidate will have a strong background in ad design, video editing, and conversion optimization, along with experience in A/B testing and Meta Ads algorithms. We offer a competitive salary, professional development opportunities, and access to industry-leading marketing tools.

Requirements

• 3+ years of experience in Meta Ads creative strategy, graphic design, or performance marketing
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects) or similar tools
• Strong ability to create high-converting ad creatives, including static images and short-form videos
• Experience with A/B testing methodologies and conversion rate optimization (CRO)
• Strong understanding of Meta Ads algorithms and creative best practices
• Excellent eye for high-end aesthetics, brand consistency, and ad personalization
• Ability to manage multiple projects, set priorities, and meet deadlines in a fast-paced environment
• Strong communication skills and ability to provide clear feedback to designers and team members

Responsibilities

• Act as the Lead Creative for the Meta Ads team, overseeing the conceptualization and execution of high-performing ad creatives
• Develop and refine detailed creative briefs to guide junior designers in producing scalable and effective A/B test variations
• Design Meta ad creatives (static and video formats) for A/B testing and campaign optimization
• Create and test basic video ads to improve engagement and conversions
• Ensure that all creatives align with luxury, high-end aesthetics and minimalist, natural beauty styles to resonate with Medspa audiences
• Collaborate with media buyers, marketing strategists, and design teams to optimize campaign performance
• Develop scalable templates that can be adapted across 200+ Medspa locations while maintaining a personalized and unique feel
• Analyze performance metrics (CTR, CPC, conversion rates, ROAS) and refine ad creatives based on data insights
• Maintain up-to-date knowledge of Meta’s advertising policies and best practices to ensure compliance and effectiveness

Preferred Qualifications

Experience in the US market and Medspa industry is a plus

Benefits

• Competitive salary based on experience
• Professional development opportunities
• Access to industry-leading marketing tools and resources