Ads Creative Manager

Summary

Join our team as a Meta Ads Creative Manager and lead our Meta Ads team, driving high-performing creative strategies and managing A/B testing at scale. This remote role requires a proactive leader who can independently define creative briefs, delegate tasks, and oversee A/B testing. You will be responsible for designing Meta ad creatives, creating and testing video ads, and ensuring alignment with luxury aesthetics. Collaboration with various teams is crucial for campaign optimization. The ideal candidate possesses strong ad design, video editing, and conversion optimization skills, along with experience in Meta Ads and A/B testing methodologies. We offer a competitive salary and professional development opportunities.

Requirements

• 3+ years of experience in Meta Ads creative strategy, graphic design, or performance marketing
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects) or similar tools
• Strong ability to create high-converting ad creatives, including static images and short-form videos
• Experience with A/B testing methodologies and conversion rate optimization (CRO)
• Strong understanding of Meta Ads algorithms and creative best practices
• Excellent eye for high-end aesthetics, brand consistency, and ad personalization
• Ability to manage multiple projects, set priorities, and meet deadlines in a fast-paced environment
• Strong communication skills and ability to provide clear feedback to designers and team members

Responsibilities

• Act as the Lead Creative for the Meta Ads team, overseeing the conceptualization and execution of high-performing ad creatives
• Develop and refine detailed creative briefs to guide junior designers in producing scalable and effective A/B test variations
• Design Meta ad creatives (static and video formats) for A/B testing and campaign optimization
• Create and test basic video ads to improve engagement and conversions
• Ensure that all creatives align with luxury, high-end aesthetics and minimalist, natural beauty styles to resonate with Medspa audiences
• Collaborate with media buyers, marketing strategists, and design teams to optimize campaign performance
• Develop scalable templates that can be adapted across 200+ Medspa locations while maintaining a personalized and unique feel
• Analyze performance metrics (CTR, CPC, conversion rates, ROAS) and refine ad creatives based on data insights
• Maintain up-to-date knowledge of Meta’s advertising policies and best practices to ensure compliance and effectiveness

Preferred Qualifications

Experience in the US market and Medspa industry is a plus

Benefits

• Competitive salary based on experience
• Professional development opportunities
• Access to industry-leading marketing tools and resources