Senior Paid Ads Manager

Summary

Join Deel, a global leader in international payroll and compliance, and become a key player in our marketing team. You will strategize, execute, and optimize best-in-class brand paid media campaigns to drive brand awareness and customer acquisition. This role demands end-to-end campaign management, including planning, execution, vendor management, and reporting. You will collaborate with cross-functional teams, manage budgets, and analyze campaign performance. The ideal candidate possesses extensive experience in B2B paid marketing, particularly in brand awareness campaigns, and a deep understanding of the media industry. Deel offers a competitive compensation package and benefits, including remote work flexibility and stock grant opportunities.

Requirements

• 5+ years of experience in B2B paid marketing with a significant portion of it in brand awareness campaigns
• Hands-on experience negotiating, optimizing and executive large-scale marketing initiatives and buys, cross-channel
• Proven experience working widely across an organization to distribute a brand story; Versatile and comfortable juggling multiple projects with several moving parts, stakeholders and teams all at once
• Deep understanding of paid media and strong knowledge of the media industry
• Highly knowledgeable and confident in different types of media buys alike with awareness and performance-based goals (CPSQO, ROAS etc) as well as agencies, publishers and operations
• Highly Collaborative. You’ll partner with growth, brand, design, data analytics, and marketing ops on a daily basis. You’ll educate the broader organization on what works, why it works and how we can scale
• Proven agility, flexibility, and autonomy in managing projects from conception to completion
• Clear understanding of the B2B marketing funnel and tactics
• You are both creative and analytical and can test, implement and measure while coming up with new ideas on a regular basis
• You have experience with awareness performance metrics and are data-driven and comfortable with setting up dashboards and using the latest analytics tools to track the performance of your initiatives
• You are an active relationship builder who can collaborate with internal and external teams to consistently improve processes and communication workflows
• You are self-motivated, comfortable with a fast-paced environment and adaptable to changing org structures
• You are fluent in written and spoken English

Responsibilities

• Strategize, execute and optimize best-in-class brand paid media campaigns, to drive brand awareness and customer acquisition
• Own all brand awareness paid media campaigns end-to-end including, but not limited to, out of home, podcast, youtube, CTV, publisher sponsorships and more channels, developing the allocation of media resources to distribute our brand and story via video, audio, static and more
• Full campaign management including planning strategy, tactical execution, vendor management, negotiation, measurement, and reporting. This also includes managing trafficking creative, audiences & assets, and managing all vendor relationships and execution including negotiation, contracts, scope and more
• Drive reporting on effectiveness of campaigns and creative; Monitor and analyze brand performance metrics to inform and refine the brand buying strategy, working extremely closely with the data analytics team to define metrics and dashboard creation for success
• Manage budgets, analyze past programs and report on performance metrics and influenced revenue
• Establish repeatable processes, templates and best practices for campaign management and growth; you’ll be the expert on the ins-and-outs of brand awareness paid media buys to the wider team and company
• Work collaboratively with other Paid Media teams, such as Demand Gen and Paid Social, to ensure our efforts are streamlined and complimenting each other for the widest reach and engagement
• Work closely with cross-team leaders in Brand, PMM, and Regional Managers to develop campaign execution and support marketing efforts such as product launches and acquisitions, across buys
• Work closely, and mentor, another paid media manager to collaboratively execute and manage buys and scale, collaboratively

Preferred Qualifications

• You have managed brand awareness paid campaigns in-house for an HR or Fintech B2B SAAS company
• You have managed campaigns in multiple markets, globally
• You have experience with advanced measurement techniques in the awareness stage
• You have worked at a very fast-growing startup
• You have previously successfully worked in a remote & distributed team

Benefits

• Provided computer equipment tailored to your role
• Stock grant opportunities dependent on your role, employment status and location
• Additional perks and benefits based on your employment status and country
• The flexibility of remote work, including WeWork access where available