Ads Specialist

Summary

Join our boutique Sydney-based performance agency as a results-driven Google Ads Specialist. This full-time, remote role requires hands-on experience in a Google Ads agency environment. You will manage and optimize Google Ads campaigns across various channels, conduct keyword research, write and test ad copy, set bidding strategies, analyze campaign performance, and provide landing page recommendations. The ideal candidate will have at least three years of experience managing Google Ads campaigns in an agency setting and a strong understanding of campaign structure, targeting, and optimization best practices. The role offers a remote work arrangement with Sydney-based work hours.

Requirements

• Minimum 3 years' experience managing Google Ads campaigns
• Experience working in a Google/PPC agency environment
• Strong grasp of campaign structure, targeting, and optimisation best practices
• Familiarity with Quality Score, CTR, and other key performance metrics
• Strong written and spoken English skills

Responsibilities

• Manage and optimise Google Ads campaigns (Search, Display, Shopping, Video, Performance Max)
• Conduct keyword research and build effective negative keyword lists
• Write and test high-converting ad copy using A/B split testing
• Set and adjust bidding strategies to hit campaign goals
• Analyse and report on campaign performance
• Provide landing page CRO recommendations to improve conversions

Preferred Qualifications

• Experience with GA4, GTM, UTM tagging, and conversion tracking setup
• Looker Studio (or Google Data Studio) dashboard experience
• Familiarity with Meta, LinkedIn, or TikTok Ads
• Basic HTML/JS/CSS for pixel troubleshooting
• Experience working with Australian clients

Benefits

Full-time, remote