Paid Social Ads Specialist

Summary

Join a dynamic team as a Paid Social Ads Specialist, where you will plan, execute, and optimize paid social media advertising campaigns across Meta (Facebook), Instagram, and LinkedIn. You will develop and implement effective strategies, manage campaign budgets, conduct A/B testing, analyze performance metrics, and collaborate with other teams. Success in this role requires experience managing paid social media campaigns on these platforms, proficiency with relevant tools, and strong analytical and communication skills. The ideal candidate will demonstrate a proven ability to deliver measurable results and stay current with industry trends. The company offers a collaborative work environment, opportunities to work with diverse clients, career advancement pathways, and a unique work methodology.

Requirements

• Experience managing paid social media advertising campaigns, specifically on Meta (Facebook), Instagram, and LinkedIn
• Demonstrated success in developing and executing social media advertising strategies that deliver measurable results
• Proficiency with Meta Ads Manager, LinkedIn Campaign Manager, and social media analytics tools
• Strong understanding of audience targeting, bidding strategies, and optimization techniques
• Experience with A/B testing methodologies and performance analysis
• Excellent analytical skills with the ability to interpret data and translate insights into strategic recommendations
• Familiarity with tracking technologies, conversion tracking, and attribution models
• Strong project management skills with the ability to manage multiple campaigns simultaneously
• Excellent written and verbal communication skills

Responsibilities

• Develop and implement effective paid social media strategies aligned with client objectives and target audiences
• Manage and optimize ad campaigns across Meta (Facebook), Instagram, and LinkedIn platforms
• Create, test, and refine audience targeting to maximize campaign performance
• Monitor campaign budgets, pacing, and spending to ensure optimal resource allocation
• Conduct A/B testing of ad creative, copy, and landing pages to improve conversion rates
• Analyze campaign performance metrics and create comprehensive reports with actionable insights
• Stay current with platform updates, industry trends, and best practices in paid social advertising
• Collaborate with creative, content, and account teams to ensure cohesive campaign execution
• Provide recommendations for campaign improvements based on data analysis
• Manage multiple campaigns and client priorities simultaneously while meeting deadlines

Preferred Qualifications

• Experience with additional paid social platforms (TikTok, Twitter, Pinterest, etc.)
• Knowledge of Google Analytics, Google Tag Manager, and other tracking/analytics tools
• Understanding of marketing automation and CRM platforms
• Experience with creative development and design principles for social advertising
• Certification in Meta Blueprint, LinkedIn Marketing, or other relevant platforms
• Experience working in an agency environment with multiple clients across various industries
• Bachelor's degree in Marketing, Digital Media, Communications, or related field (or equivalent experience)

Benefits

• Collaborative and innovative work environment
• Opportunity to work with diverse clients
• Career advancement pathways