Advertising Campaign Strategist

Summary

Join Demandbase as an Advertising Campaign Strategist and play a key role in client satisfaction and business growth. You will manage various advertising campaigns, track performance metrics, prepare project plans, and collaborate with sales and other teams. This role requires at least 3 years of digital advertising experience, strong analytical and technical skills, and excellent communication abilities. Demandbase offers a comprehensive benefits package including health insurance, paid time off, retirement plan, and other perks to support employee well-being and financial security. The company is committed to diversity and inclusion, creating a supportive and equitable workplace.

Requirements

• Minimum 3 years experience in digital advertising, ideally with B2B focus
• Strategic level experience in a customer-facing account management role serving mid-market and enterprise customers
• Strong analytical skills to evaluate success against target metrics
• Strong technical skills, especially with Salesforce, Excel, and PowerPoint
• Excellent interpersonal, presentation, and written communication skills
• Project Management experience
• Ability to work in a fast-paced, results-oriented, team environment
• Excellent organizational and time management skills – deadline-oriented

Responsibilities

• Manage display, mobile, and video advertising campaigns from pre-sale to post-live idle
• Track and improve on performance metrics to ensure client satisfaction
• Prepare and execute campaign project plans and timely progress reports
• Coordinate campaign setup with ad operations, creative and list services teams
• Monitor campaign pacing and performance; suggest optimizations as needed
• Work collaboratively with the sales team to develop, maintain, and broaden client relationships
• Develop compelling client-facing presentations, best practices, and processes documents
• Serve as a B2B Account-Based Advertising expert for both clients and Demandbase colleagues
• Other duties as assigned

Preferred Qualifications

Experience in buying and/or planning digital advertising campaigns a plus

Benefits

• Up to 100% paid premiums for Medical and Vision coverage
• Range of mental wellness resources, including access to Modern Health
• Flexible PTO policy
• 15 paid holidays in 2025—including a three-day break around July 4th and a full week off for Thanksgiving
• No Internal Meetings Fridays
• Competitive 401(k) plan
• Short-term and long-term disability coverage
• Life insurance
• Other valuable benefits to ensure your financial peace of mind