Affiliate Business Development Lead

Summary

Join OKX, a leading global crypto exchange, as we expand into new markets. This leadership role focuses on engaging and managing Key Opinion Leaders (KOLs) in the NEA region to promote the exchange. You will develop partnerships, oversee top trader ambassadors, analyze KOL performance, and contribute to strategic marketing initiatives. The ideal candidate possesses extensive experience in a leadership position within a large crypto platform, strong analytical skills, and impeccable communication skills in both English and the local language. OKX offers a competitive compensation package and various employee benefits.

Requirements

• Experience in a leadership position at a large and growing crypto platform
• Proven leader with a pragmatic approach to engaging talent to perform and deliver results that are aligned to business strategies
• Impeccable language skills in the local language and English
• Strong ability to analyze and challenge data, identifying trends and interpreting findings in order to drive business performance
• Possess high decision-making skills in ambiguous circumstances
• Willing to challenge the status quo and champion new ideas, acting as a catalyst of change

Responsibilities

• Engage KOLs: Identify and collaborate with KOLs to promote the exchange in the NEA region
• Develop partnerships with KOLs to create promotional campaigns, events, and collaborations
• Work with BD teams to implement and execute BD jobs to expand our value proposition for revenue and market share gain locally
• Oversee relationships with KOLs acting as Top trader ambassadors and ensure they align with the exchange's brand image and values
• Analyze the performance of KOLs and create reports to evaluate the impact on user acquisition, engagement, and revenues
• Collaborate with marketing and product teams to develop strategies that leverage KOLs to enhance the exchange's market presence and user base

Preferred Qualifications

Knowledge of offshore markets relevant to digital asset spot trading, derivatives and margin lending is highly advantageous

Benefits

• Competitive total compensation package
• L&D programs and Education subsidy for employees' growth and development
• Various team building programs and company events