Affiliate Marketing Manager

Summary

Join SharkNinja as the Affiliate Marketing Manager (TikTok Shop) and lead the strategy and execution of affiliate efforts on TikTok Shop. Scale creator partnerships, optimize product visibility, and drive sales across retailers. Work cross-functionally with various teams to ensure cohesive messaging and capitalize on TikTok trends. This role offers the opportunity to own a high-impact, revenue-generating channel and shape SharkNinja's presence in social commerce. The position is open to remote candidates and requires 2-5 years of experience in affiliate or influencer marketing within eCommerce or consumer brands. Proven success managing TikTok Shop affiliate programs and a strong understanding of TikTok's creator ecosystem are essential.

Requirements

• Strong relationship building and communication skills with the ability to influence and inspire both internal and external partners
• Experience driving cross functional initiatives with global teams and external collaborators
• Strategic thinker with the ability to connect the dots between brand, product, and consumer needs
• Strong organizational skills and project management expertise across multiple complex initiatives
• Passion for brand storytelling, innovation, and consumer centric marketing
• Analytical mindset with experience evaluating campaign and partner performance using data
• Creative problem solver with a bias toward action
• Comfortable working in a fast paced, dynamic environment
• 2–5 years of experience in affiliate marketing, influencer marketing, or performance marketing, ideally within eCommerce or consumer brands
• Proven success managing TikTok Shop affiliate programs or direct experience working with TikTok creators and social commerce strategies
• Strong understanding of TikTok’s creator ecosystem, content trends, and what drives conversions on the platform
• Familiarity with affiliate tracking platforms, commission models, and performance-based partnerships
• Demonstrated ability to recruit, manage, and scale creator/affiliate networks, ideally with a revenue-growth focus
• Analytical mindset with proficiency in data analysis tools (e.g., Excel, Google Analytics, TikTok Shop insights) to track KPIs and optimize performance
• Experience working cross-functionally with creative, paid media, brand marketing, and analytics teams
• Excellent communication, negotiation, and relationship-building skills
• Ability to thrive in a fast-paced, test-and-learn environment with evolving platform capabilities

Responsibilities

• Develop and execute TikTok Shop affiliate marketing strategies to drive GMV at scale as well as create viral moments within social commerce
• Own the day-to-day operations of the TikTok Shop affiliate program, including onboarding, tracking, payouts, and reporting
• Define KPIs, monitor performance, and optimize affiliate campaigns to hit growth targets
• Identify, recruit, and build strong relationships with TikTok creators, influencers, and affiliate partners aligned with brand goals
• Vet creators based on performance, niche, audience fit, and content quality
• Negotiate commission structures and campaign terms that balance brand ROI and creator incentives
• Collaborate with creators to ensure on-brand, high-performing content that drives sales through codes, coupons, live streams, co-funded campaigns and more
• Advise on content trends, product hooks, and messaging that perform well on TikTok
• Coordinate with the creative team to share top performing creative to drive insights into how creator focused teams can pivot their messaging
• Analyze affiliate performance metrics such as CTR, conversion rate, AOV, ROI, and revenue contribution
• Use TikTok Shop analytics and external tools to identify top performers and improvement areas
• Test new strategies like affiliate bundles, limited-time offers, or product seeding to boost performance
• Stay up-to-date with TikTok Shop’s evolving features, creator tools, algorithm changes, and best practices
• Educate internal teams on TikTok Shop trends, capabilities, and affiliate opportunities

Preferred Qualifications

• Hands-on experience with TikTok Shop Seller Center and TikTok Creator Marketplace (TCM)
• Background in influencer seeding, short-form video strategy, or UGC content performance
• Prior experience working for or with consumer electronics, CPG, or lifestyle brands
• Basic understanding of paid social metrics and how affiliate campaigns integrate with paid efforts

Benefits

• Competitive health insurance
• Retirement plans
• Paid time off
• Employee stock purchase options
• Wellness programs
• SharkNinja product discounts