African Growth Manager

Summary

Join LemFi, a Series B fintech revolutionizing cross-border financial services for immigrants, processing over $1 billion monthly. We're building a comprehensive financial ecosystem empowering immigrants. As a key member of our team, you will develop and execute user acquisition strategies, engage with the community, build partnerships, and conduct market research in the African-Nigerian market. You'll leverage online and offline channels, analyze campaign performance, and provide insights to product and marketing teams. Success requires entrepreneurial spirit, ambition, strong work ethic, and target-oriented approach. This role demands deep understanding of the African-Nigerian market, culture, and consumer behavior.

Requirements

• At least 3 years of work experience, working in fast-paced environments
• A sales, growth and/or marketing experience is a plus
• Have previous experience conducting marketing to African diasporas
• Good analytical skills
• Excellent communication and interpersonal skills
• Ability to think creatively and strategically to solve problems and drive growth
• Self-motivated, proactive, and able to work independently in a remote setting

Responsibilities

• Develop and execute comprehensive user acquisition strategies tailored to assigned markets
• Utilise and efficiently manage a mix of online and offline channels, including community events, partnerships, and online based social groups campaigns to attract new users
• Monitor and analyse the performance of acquisition campaigns, making data-driven adjustments to optimise results
• Lead community-focused actions to build and nurture a strong and engaged user base
• Organise and participate in local events, meetups, and forums to promote Lemfi and educate potential users about our services
• Create and manage relationships with different types of community partners
• Identify and establish partnerships with relevant businesses and organisations to drive user growth
• Negotiate and manage partnerships to ensure mutual benefits and successful collaboration
• Conduct market research to understand the needs, preferences, and behaviours of the communities we serve
• Provide insights and feedback to the product and marketing teams to refine Lemfi’s offerings and messaging
• Serve as a the advocate and voice of the user internally