Senior Growth Manager

Summary

Join LemFi, a Series B fintech revolutionizing cross-border financial services for immigrants, processing over $1 billion monthly. As a Marketing Manager, you will build and execute comprehensive national marketing strategies, focusing on user acquisition and growth in the US market. You will manage a team, setting KPIs and driving a results-oriented culture. This role requires strong analytical and strategic skills, experience in multi-faceted marketing campaigns, and a proven ability to work independently in a fast-paced environment. The ideal candidate is entrepreneurial, ambitious, and data-driven, with experience marketing to African diasporas. Location is Houston, Texas.

Requirements

• At least 2 years of work experience, working in fast-paced environments in the capacity where you have honed in your analytical and strategy development skills
• Experience carrying out multi-prolonged marketing rollouts that includes ground and community marketing, influencer marketing and CRM
• You will be successful if you are entrepreneurial, ambitious, have a good work ethic and you are used to working against targets
• Good analytical skills
• Excellent communication and interpersonal skills
• Ability to think creatively and strategically to solve problems and drive growth
• Self-motivated, proactive, and able to work independently in a remote setting
• Have previous experience conducting marketing to African diasporas

Responsibilities

• Build go to market and accelerated growth strategies for the US market
• Develop and execute comprehensive national marketing strategies tailored to assigned markets
• Monitor and analyse the performance of acquisition campaigns, making data-driven adjustments to optimise results
• Develop and assign growth targets to team members
• Develop job description and spearheads recruitment for staff to carry out marketing strategy
• Liaise with HR to support recruiting, interviewing and providing assessment materials
• Set KPIs and staff development targets and apply performance reviews
• Organize and assign growth KPIs to managed staff
• Instill a culture of creativity, data driven decision making and results oriented work ethic
• Utilize user and transaction details to assess growth
• Constantly analyze data to measure impact of marketing activities
• Leverage data to determine marketing budget investment decisions
• Propose and manage quarterly marketing budget
• Prepare and present market performance reports
• Work closely with product team to ensure performance of product is optimal
• Prioritize product and market fit
• Ensure an efficient feedback loop between users and product

Preferred Qualifications

Fluent in a second language is a plus