Remote Analyst

Summary

Join Gemini as a Marketing Specialist to contribute to go-to-market plans, execute multi-channel strategies, and support customer marketing campaigns. The ideal candidate has a deep understanding of the Web3 landscape, experience in project management, content development, and email marketing.

Requirements

• Proven track record of project management
• Experience developing content, with a strong eye for copy, creative and storytelling
• 2+ years experience executing marketing campaigns for user acquisition, engagement and retention across multiple digital channels (e.g., email, web, and social), and user touch points
• Deep understanding of crypto and Web3 including current trends, price movements, etc
• Working knowledge of email platforms including Braze
• Ability to work collaboratively and stay organized when delivering projects
• Passionate about crypto and Web3

Responsibilities

• Contribute to go-to-market plans for major product launches that require cross-functional support and work with product, design, comms and marketing to deliver on these project plans
• Execute and evolve a multi-channel strategy that grows Gemini’s brand awareness, engagement, and reach in order to drive user growth and engagement
• Build a robust growth and test plan across social media channels, and other user touch points to drive performance
• Support in developing and launching customer marketing campaigns including email, push, and in-app messaging
• Tactical execution of re-engagement campaigns including creation of dynamic email templates
• Collaborate with Product, Communications, Design, and broader marketing team to support launch of new products and features
• Track email marketing results, sharing key insights and making recommendations for improvement including variant testing

Benefits

• Competitive Compensation
• Long-term incentive in the form of a new hire equity grant
• Up to 28 paid holidays (in addition to public/bank holidays)
• Retirement Plan Matching
• Generous Parental leave
• Comprehensive health plans
• Training and professional development