Analyst Relations Director

Summary

Join Skillsoft as Analyst Relations Director to lead the strategy and execution of programs shaping analyst perception and ensuring Skillsoft's top-of-mind status. This highly visible role bridges external analyst relationships and internal stakeholders to elevate the company's reputation and market positioning. You will build and maintain relationships with key industry analysts, deliver compelling narratives, plan and execute analyst engagements, and collaborate cross-functionally. Responsibilities include developing content, monitoring research, managing inquiries, providing strategic guidance, influencing market perception, gathering competitive intelligence, advising executive leadership, and integrating with influencer relations. Success will be measured by KPIs such as share of voice and analyst sentiment.

Requirements

• 12+ years of experience in analyst relations, corporate communications, product marketing, or related fields
• Deep knowledge of enterprise software, SaaS, learning and development, or adjacent tech industries
• Experience working with major analyst firms (e.g., Gartner, IDC, Forrester); former analyst experience required
• Exceptional written and verbal communication skills with the ability to influence and advise senior executives
• Highly organized, resourceful, and able to manage multiple priorities in a fast-paced environment
• Strong analytical mindset and strategic thinking to translate analyst insights into actionable business intelligence
• Proven track record of building relationships and managing high-impact analyst programs
• Bachelor’s degree in communications, marketing, business, or a related field

Responsibilities

• Strategic Relationship Management – Build, strengthen, and maintain trusted relationships with key industry analysts, acting as their primary point of contact
• Thought Leadership Amplification – Deliver compelling company narratives through briefings, inquiries, and analyst engagements that drive positive, influential coverage
• Analyst Engagement Planning – Plan and execute analyst days, events, webinars, and 1:1 engagement to increase visibility into Skillsoft’s innovation and vision
• Cross-Functional Collaboration – Work across product, marketing, communications, and executive leadership to align messaging and coordinate analyst interactions
• Content Development & Messaging – Tailor briefing materials, messaging frameworks, and spokesperson preparation for analyst-facing content
• Monitoring & Reporting – Track, synthesize, and share relevant analyst research, coverage, and social commentary with internal stakeholders to inform positioning and GTM strategy
• Rapid Response & Influence – Manage inbound analyst inquiries and RFPs with speed and precision, coordinating internal resources and delivering high-quality responses
• Insight & Strategy Development – Leverage analyst feedback to provide strategic guidance to product, marketing, and executive teams on trends, perception gaps, and opportunities
• Influence on Market Perception & MQ/Wave Outcomes - Drive efforts to shape Skillsoft’s positioning in key analyst evaluations, ensuring alignment between analyst criteria and company capabilities
• Competitive Intelligence Gathering - Identify and share competitive insights gathered through analyst discussions and research to inform go-to-market and product strategies
• Executive Advisory Role - Advise executive leadership on analyst engagement strategy and influence plan aligned to company priorities and market movements
• Integration with Influencer Relations & PR - Collaborate with PR, social media, and influencer marketing teams to amplify analyst content and insights across owned and earned channels
• Content Amplification & Reuse - Ensure analyst endorsements and assets are integrated into marketing campaigns, sales materials, and web content to drive influence across the buyer journey
• Metrics & KPIs for AR Program Success - Track program KPIs such as share of voice, report inclusion, analyst sentiment, and MQ/Wave progress to measure influence and continuously optimize efforts