Analyst, Social Media And Digital Content Creation

Summary

Join Gemini, a global crypto and Web3 platform, as an Analyst, Social Media and Digital Content Creation. This role requires a creative storyteller passionate about crafting engaging short-form content for platforms like TikTok, Instagram Reels, and YouTube Shorts. You will be responsible for executing a multi-channel content strategy, creating engaging content, actively engaging with the audience, and monitoring social media performance. The ideal candidate possesses a proven track record in social media content creation and channel growth, strong content production skills, and a deep understanding of the social media landscape. Gemini offers a competitive salary, annual bonus, equity grant, comprehensive health plans, 401k matching, paid parental leave, and flexible time off.

Requirements

• Proven track record of social media content creation, channel growth, and engagement
• A track record of creating engaging, trend driven content that drives virality and audience growth
• Strong skills in content production, storytelling, and creative ideation
• Working knowledge of social analytics
• Deep understanding of the social media landscape; both short and long term trends

Responsibilities

• Execute and evolve a multi-channel content strategy that further grows Gemini’s brand affinity, engagement, reach, and audience
• Handle content creation end to end, from ideation and scripting to shooting UGC style (iPhone) videos and editing
• Shoot UGC-style (iPhone) images and videos for all channels as needed
• Actively engage with the audience through comments, messages, and community management
• Collaborate with our video production team, design and marketing teams on content creation and campaigns to drive engagement
• Monitor social media performance metrics, identify trends, and adjust strategies to optimize growth and engagement
• Maintain content calendar daily
• Understand the social media universe and stay current with trends to achieve the best performance on social platforms

Benefits

• Competitive starting salary
• A discretionary annual bonus
• Long-term incentive in the form of a new hire equity grant
• Comprehensive health plans
• 401K with company matching
• Paid Parental Leave
• Flexible time off