Social Media and Content Analyst

Summary

Join Howdy.com as a Social Media & Content Analyst and assist the Lead Content Producer in showcasing our community digitally and driving engagement. You will create engaging content across various platforms, including Instagram, YouTube, and TikTok. Responsibilities include managing social media calendars, tracking performance, and identifying trending topics. You will also cover events, create short-form videos, and analyze competitor strategies. This role requires a bachelor's degree or equivalent experience, at least two years of experience in social media management, native Spanish fluency, and advanced English skills. Howdy.com offers various benefits, including hardware, health insurance, gym membership, community activities, English lessons, and flexible work arrangements.

Requirements

• Bachelor's degree or ongoing studies in Marketing, Communications, or a related field (or equivalent experience)
• At least 2 years of experience in social media management or digital content creation
• Native Spanish speaker with advanced English (C1/B2)
• Creative mindset with the ability to adapt tone and style for various audiences
• Enthusiastic about staying up-to-date with digital trends and best practices
• Strong team player with excellent communication and collaboration skills
• Creative thinker with an interest in building a digital community
• Excellent organizational skills and attention to detail
• Familiarity with scheduling and analytics tools (e.g., Meta Insights, Buffer)
• Strong understanding of platform-specific nuances
• Basic video editing skills and knowledge of AI tools for content creation

Responsibilities

• Assist in managing and scheduling content for social media platforms (YouTube, LinkedIn, Instagram, TikTok), ensuring alignment with brand voice and objectives
• Create captivating social media copy (organic and ads) with exceptional writing skills to engage diverse audiences
• Monitor engagement metrics (views, engagement rate, likes, shares, comments, impressions) and generate performance reports
• Identify trending topics, hashtags, and emerging platform features
• Support in the creation of short-form videos and Reels, leveraging trending formats and AI tools
• Analyze competitors’ social media strategies and provide actionable insights
• Participate in brainstorming sessions for campaigns, ensuring creative ideas align with overall goals
• Maintain a calendar of posts and help streamline content approvals
• Cover key events (lunches, after offices, parties) by taking photos and videos to create social media content
• Write scripts for short videos

Benefits

• ����Hardware and accessories to set you up for success
• ����Personal health insurance benefit (family coverage not included)
• ����️Gym membership
• ����Community activities and events (either remote or on-site)
• ����‍🏫Complimentary English lessons to help you grow both professionally and personally
• ����Birthday and anniversary presents
• ����Access to our offices or work remotely—your choice!
• ����Paid vacation and national holidays (according to your location)
• ����Flexible work schedule