Digital Content Specialist

Summary

Join Granicus as a Digital Content Writer and play a pivotal role in creating compelling content for Destination Marketing Organizations (DMOs). Collaborate with freelance writers, ensuring timely delivery of diverse content formats. Work closely with digital strategists, SEO analysts, and project managers to drive content creation and support digital marketing campaigns. Develop style guides, manage content calendars, and oversee freelance writers. Meticulously edit and proofread content, ensuring accuracy and brand alignment. Assist in recruiting and onboarding freelance talent. Collaborate with cross-functional teams and maintain accurate project records. Stay updated on industry trends and leverage emerging technologies to enhance content quality.

Requirements

• Proven track record as a digital copywriter, preferably in an agency or marketing environment
• Demonstrable expertise in writing, editing, and proofreading, supported by a diverse portfolio of digital copy samples
• Deep understanding of digital marketing principles, encompassing SEO, SEM, social media, and email marketing
• Proficiency in content management systems (CMS), social media management tools, and analytics platforms
• Exceptional time management and organizational skills, with the ability to manage multiple projects simultaneously and meet strict deadlines
• Strong communication and interpersonal abilities, facilitating effective collaboration with diverse teams and clients, and translating complex concepts into digestible content

Responsibilities

• Develop comprehensive style guides and content briefs tailored to each client, encompassing audience insights, tone of voice, and keyword strategies
• Establish and maintain an editorial content calendar for full management projects, overseeing projects from conceptualization through post-launch assessment
• Assign and oversee content requests for freelance writers, ensuring adherence to deadlines and compliance with copyright and privacy regulations
• Meticulously edit and proofread content for accuracy, coherence, grammar, style, and alignment with brand guidelines
• Assist the Manager, Digital Content in recruiting and onboarding new freelance talent, and ensuring prompt compensation for completed projects
• Collaborate seamlessly with cross-functional teams—including marketing, design, and SEO—to craft cohesive content strategies aligned with business objectives
• Maintain accurate project records to ensure efficient workflow and project tracking
• Stay up-to-date with industry trends, adopting best practices and leveraging emerging technologies to enhance content quality and efficacy
• Responsible for Granicus information security by appropriately preserving the Confidentiality, Integrity, and Availability (CIA) of Granicus information assets in accordance with the company's information security program
• Responsible for ensuring the data privacy of our employees and customers, their data, as well as taking all required privacy training in a timely manner, in accordance with company policies

Preferred Qualifications

• Bachelor's degree in English, Journalism, or Communications
• Experience working with large freelance networks
• Travel writing experience
• Bi/multilingual
• Functional understanding of HTML

Benefits

• We are a remote-first company with a globally distributed workforce across the United States, Canada, United Kingdom, India, Armenia, Australia, and New Zealand
• Employee Resource Groups to encourage diverse voices
• Coffee with Mark sessions – Our employees get to interact with our CEO on very important and sometimes difficult issues ranging from mental health to work-life balance and current affairs
• Microsoft Teams communities focused on wellness, art, furbabies, family, parenting, and more