Analytics Manager

Summary

Join McGaw.io as a fully remote Technical Marketing Manager and play a pivotal role in implementing and managing technical marketing programs for diverse clients. You will be responsible for hands-on implementation, coordinating external contractors, and ensuring successful growth marketing campaigns. This highly technical role requires expertise in marketing technologies, including tag management, web analytics, A/B testing, and marketing automation. You will collaborate with account leads, design marketing programs, execute campaigns, analyze results, and oversee the work of developers and designers. The position offers unlimited PTO, flexible hours, competitive salary with bonus opportunities, and various other benefits.

Requirements

• 5+ years’ experience using a variety of marketing technologies to implement campaigns, analytics and marketing efforts
• High level of expertise in configuring and implementing campaigns in marketing and analytics tools
• Expertise in web analytics, tag management, a/b testing, web content management, and marketing automation
• Skilled at breaking down complex initiatives into actionable tasks and seeing them through to completion
• Able to collaborate and communicate with a remote team, while providing strong direction to the developers and designers who will make you successful
• Experience working in an agency or professional services environment supporting multiple simultaneous clients
• Proven success in learning new technologies and tools and using them to achieve marketing goals
• Must have expert-level knowledge in three or more of the following platforms (certification is a plus): ActiveCampaign, Amplitude, Autopilot, Front-end web coding (HTML/CSS and JavaScript), Google Analytics, Google Data Studio, Google Optimize, Google Tag Manager, Hotjar, Hubspot, Marketo, Mixpanel, Pipedrive, Segment, SQL queries and reporting, Unbounce, VWO, Wordpress, Zapier

Responsibilities

• Work with developers to implement data taxonomy specifications and updates in Google Tag Manager for Segment, Google Analytics, Amplitude, and the broader marketing technology stack
• Use analytics, google sheets and more to review, analyze and report on campaign performance, test results, and client KPIs
• Independently strategize what metrics to measure and report on including setting goals in Google Analytics as well as ideation of dashboards based on client needs
• Provide accurate and detailed specifications for work to direct designers/developers to support you and give you the assets/code you need to execute client projects
• Review tests, website updates, automation, and tracking/tag management using Browserstack and analytics debugging tools
• Attend client meetings to get context on clients' needs and to assist in carrying out work as required
• Strategic planning for data collection
• Routine Audit of the data collection tech stack (Google Tag Manager, Google Analytics, Segment, Amplitude, Mixpanel…)
• Review the customer journey on the website and design the tracking needed to analyze the user behavior throughout their journey on the website
• Review the questions needed to be answered, the information needed to give the answer and actions to be taken based on the answer
• Prepare integration and tracking taxonomy
• Data Collection Implement tracking the user behavior using Tag Managers
• Store and combine the data based on the tech stack designed
• Data Processing Clean, normalize and transform the data to trustworthy data suitable for storage, analysis, and reporting
• Reporting, activation, and analysis Create reporting dashboards that answer the questions, activate data to a custom audience, and analyze the behavior

Preferred Qualifications

Certification in three or more of the listed platforms

Benefits

• Unlimited PTO
• Flexible hours
• Work remotely
• Maternity/Paternity Leave
• Competitive salary with opportunities for bonuses
• Company Laptop, Monitor, and other equipment needed for remote setup
• Federal holidays off
• Radically transparent workplace
• Ample opportunity to implement your ideas and suggestions
• Become a thought leader in the marketing technology community
• Continued education and training that exceeds what you have ever seen before
• $25 monthly Starbucks allowance
• $50 monthly Uber Eats allowance
• Soup when you are sick
• Birthday and Anniversary gifts