Area Sales Manager

Summary

Join LightForce Orthodontics as an Area Sales Manager and leverage your B2B sales expertise to promote our innovative 3D-printed orthodontic solutions to orthodontic practices. You will be responsible for achieving sales targets, managing a defined territory, and building strong relationships with orthodontic professionals. This role requires a consultative sales approach, clinical conversation skills, and the ability to analyze business financials. You will deliver clinical training, collaborate with integration specialists, and utilize data to drive customer decisions. LightForce offers a competitive compensation package including unlimited PTO, paid holidays, comprehensive health benefits, and a 401k plan.

Requirements

• Bachelor’s degree and/or equivalent experience
• Minimum of 3+ years outside business-to-business (B2B) sales experience
• Industry experience selling a medical device, capital equipment, dental, orthodontic, or other relevant B2B experience
• Comfortable having clinical conversations with orthodontists
• Ability to facilitate business discussions with orthodontic practice owners (Cash flow analysis, ROI, P&L, etc.)
• Proven track record of achieving sales goals
• Valid Driver's license and ability to travel

Responsibilities

• Use a consultative sales approach to demonstrate how LightForce’s solutions will transform an analog business into an innovative digital workflow
• Achieve quarterly and annual sales targets
• Plan and execute an area territory plan based on your understanding of the potential of customers
• Manage a defined geography of accounts to promote the LightForce system to new and existing customers with the goal of full LightForce integration
• Utilize analytics to help drive customer’s decision making
• Foster positive relationships with orthodontic practice team members (Treatment Coordinators, Office Managers, Assistants) within targeted practices. Build relationships within, utilizing a consultative and collaborative approach with the common goal of inspiring each team member to modernize and grow their business utilizing the LightForce system
• Deliver Clinical Training and presentations both virtually and in person to a variety of customer types as well as internal audiences, to maximize implementation, utilization and integration of LightForce technology and refining office processes
• Collaborate with LightForce Integration Specialists, and lead and manage the new customer onboarding strategy, and deliver full integration with both doctors and staff of orthodontic practices
• Demonstrate leadership by displaying strategic thinking, having a global and company mindset, focusing on results, acting customer centric, and continuously developing skill sets
• Stay active and engaged with important orthodontic related organizations to stay abreast of trends and changes in orthodontics that impact our business and customers
• Utilize data/analytics to help customer’s drive decision making
• Orchestrate additional internal company resources to optimize the customer experience and provide ongoing promotion of LightForce solutions
• Effective and independently manage booking of travel within company guidelines; ensuring to adhere to personal expenses and expense reporting requirements in a timely manner
• Be creative, self-disciplined and capable of identifying and completing critical tasks independently with a high sense of urgency

Preferred Qualifications

Orthodontic sales experience

Benefits

• Unlimited PTO for exempt employees
• 10 paid holidays per year
• Generous premium coverage for medical, dental, and vision plans
• Group plan voluntary life insurance
• Fringe benefits
• 401k retirement plan
• Paid parental leave
• Allowances for those in commercial sales positions
• Workplace perks such as food/coffee