Art Director

Summary

Join our entrepreneurial graphic design team lead role as a crucial member of an innovative growth team at Fresh Prints.

Requirements

• Bachelor's degree in Fine Arts, Graphic Design, Marketing, Advertising, or any related field (or equivalent experience)
• 2+ years experience as an Art Director, Digital Designer, or Senior Designer, with a focus on e-commerce or digital marketing serving the US market
• 2+ years of experience managing a team through campaigns and projects
• Strong understanding of how design drives eCommerce performance and customer engagement
• Strong portfolio of designs and/or projects
• Expertise in Adobe Creative Suite (Photoshop, Illustrator, etc) and familiarity with web design tools (e.g., Figma)
• Ability to collaborate effectively with cross-functional teams and communicate ideas clearly
• Strong attention to detail, excellent organizational skills, and the ability to handle multiple projects simultaneously

Responsibilities

• Create compelling and on-brand visual content, including emails, social media posts, and digital ads, ensuring consistency across all touchpoints
• Prioritize customer journey and conversion optimization in all design work, using insights from analytics and A/B testing to refine and improve designs
• Analyze and interpret campaign briefs to understand objectives, target audiences, and key messages
• Develop and execute the key visuals and art direction of marketing campaigns, enforcing it and ensuring that all creative assets align with the company's brand identity and target audience
• Maintain brand consistency across all marketing channels, ensuring that the company's visual identity is strong and recognizable
• Work with the Creative Director and Team Lead to develop creative concepts that serve our OKRs
• Work closely with the copywriters, marketers, and other stakeholders to ensure that creative assets align with overall marketing objectives
• Conduct critiques with the design team to review and give approvals for assets, ensuring that designs meet the objectives
• Manage and mentor a team of designers, providing guidance and constructive feedback to support their professional growth and skill development
• Oversee project timelines, ensuring efficient distribution of tasks within the design team to meet deadlines and deliver high-quality results
• Identify areas for improvement in creative processes and team dynamics, implementing changes that enhance efficiency
• Stay current with industry trends, design techniques, and technology to keep the creative output fresh and relevant

Benefits

• Competitive monthly salary
• HMO reimbursement
• Adobe Creative Suite is provided
• The opportunity to learn a lot rapidly
• Working in a great culture. We’re a talented, engaged, and ambitious team dedicated to building a business together