Assistant Manager, Onsite Marketing

Summary

Join Love, Bonito, a leading Southeast Asian womenswear brand, as an Onsite Marketing Manager. Reporting to the HQ Marketing Director, you will develop and execute strategies to drive sales growth through the company's website. This role requires a strong understanding of customer behavior, a data-driven approach, and excellent communication skills. You will collaborate with cross-functional teams across multiple markets to create impactful customer experiences. The ideal candidate possesses extensive experience in e-commerce marketing, a passion for fashion, and a proven ability to manage and develop high-performing teams. Love, Bonito offers a flexible work arrangement, comprehensive benefits, and opportunities for professional development.

Requirements

• >4 years of relevant work experience in marketing with an omnichannel or direct-to-consumer onsite organisation, managing the ecommerce website, preferably in a fast-paced environment or global context
• Relevant degree in business, marketing communications or other relevant fields
• Solid hands-on experience on how to plan an end-to-end marketing rollout on the website for new campaigns
• Able to make data-informed decisions for a marketing plan, comfortable with reading data and turning insights into operational, effective and impactful campaign execution
• Proficient in basic copywriting
• Familiar and comfortable working with e-commerce backend / digital touchpoints – website, 3rd party page tools will be ideal
• Excellent communication and collaboration skills, with the ability to work effectively across diverse teams and stakeholders
• A high degree of professionalism, work ethic, judgement and keen attention to detail
• A Love, Bonito ambassador who believes in and embodies our culture and core values

Responsibilities

• Develop and execute onsite strategies to increase sales and improve customer retention
• Balance between brand messaging communications and commercial driven messaging onsite to ensure cohesiveness
• Partner cross-functional teams to create globally impactful 360-deg experiences for customers
• Drive onsite experience that is in line with the global marketing calendar
• Roll out global changes across all markets with operational excellence and consistency
• Develop and implement effective sorting algorithms onsite aligned with merchandising to increase conversion rate
• Optimise and test different website elements for conversion rate improvements e.g. site navigation, recommendations, reviews, landing pages etc
• Analyze data to identify and action on opportunities
• Generate weekly reports on key performance metrics to drive conversations and actions to the wider teams
• Lead and develop a high performing team
• Engage globally distributed team team through weekly syncs and team bonding activities

Preferred Qualifications

• A passion for marketing and storytelling with a strong consumer instinct
• Ability to think strategically in a customer-centric, user-driven way
• A self-starter, resourceful, proactive and hands-on approach with a bias for action
• Strong project management, multitasking and execution abilities
• Ability to problem-solve and think out of the box with solutions that are scalable, sustainable, yet most cost-efficient
• Strong communication skills to inspire and influence internal stakeholders
• A genuine interest in fashion and general female consumer products
• Lives and breathes our brand values: People Matter; Go Above & Beyond; Be Bold, Be Creative; Always Keep It Real; Growth Mindset; We’re Better Together!

Benefits

• Work from anywhere!
• Remote work according to HQ operating hours
• Comprehensive corporate insurance (Fully covered visits at our panel clinics, Dental coverage, Maternity reimbursement)
• Learning and development (i.e. subscription plans to best-in-class resources, personal development fund etc)
• Dedicated leadership training for those of managerial responsibilities
• Friday pm off for learning
• Generous staff discount off LB products
• Corporate partnerships with a variety of companies
• Welcome to #TeamLB swag and store gift cards (get your LB work outfit on us!)
• Employee driven peer-to-peer recognition platform to honour and celebrate everyday achievements
• Internal Referral programme