Remote Marketing Manager

Summary

The job is for a Digital Marketing role at Serigor Inc., based in the US (EST) with preference for candidates local to Delhi / NCR and Post Graduation from Top B Schools. The role involves developing and executing digital marketing campaigns, managing budgets, conducting market research, assisting in SEO strategies, analyzing campaign data, and collaborating with the marketing team.

Requirements

• B. Tech/ MBA from a Tier 1 college (IITs/ BITS Pilani/ IIMs/ DCE/ NSUT/ NITs, XLRI, FMS, NMIMS, ICFAI, IIFT etc.)
• Demonstrate ability to work at the strategic level (generating bold and innovative ideas for growth) and at the tactical level (managing advertising campaign execution, creating, and optimizing campaigns, analyzing traffic data, and solving problems)
• Proven experience in traffic generation, managing online advertising and search on behalf of an internet business in B2B space
• Deep knowledge of the Facebook / Google advertising ecosystem including hands-on experience with Ads Manager/ Power Editor / Adwords
• Must be highly analytical, with a sound grasp of performance optimization strategies. Knowledge of SQL and Python is definitely an added advantage
• Passion for metrics and quantitative analysis, and ability to turn analysis into actionable programs. Be able to bridge data analysis, research, competitive intelligence and marketing savvy to build efficient and scalable customer acquisition programs
• Strong drive for execution and delivering results. An ambitious self-starter with excellent follow-through skills to develop ideas independently and thrive in a fast-paced environment is crucial

Responsibilities

• Developing and executing digital marketing campaigns across various platforms, including social media, email marketing, and PPC advertising
• Developing and managing digital prospecting and remarketing campaigns
• Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC (Customer Acquisition Cost)
• Creating engaging content for social media platforms, including copy, graphics, and videos
• Conducting market research to identify target audiences, market trends, and new opportunities for marketing and sales
• Assisting in the planning, execution, and optimization of SEO strategies to improve website traffic and search engine rankings
• Collaborating with the marketing team to develop and implement integrated marketing campaigns that align with business objectives
• Analyzing campaign data and providing insights to optimize campaign performance and improve ROI
• Assisting with website design and maintenance, including updating content and optimizing user experience
• Developing and executing email marketing campaigns to nurture leads and engage with customers
• Assisting in the creation and distribution of marketing collateral, including brochures, flyers, and presentations