Marketing Manager

Summary

Join Serigor Inc., a global IT solutions and services partner, as a Digital Marketing professional. Based primarily remotely (with potential for occasional onsite work in Delhi/NCR), this role demands 2-10 years of experience in marketing. You will develop and execute digital marketing campaigns across various platforms, manage budgets, create engaging content, conduct market research, and collaborate with the marketing team. A strong analytical background and experience with Facebook/Google advertising ecosystems are crucial. Post-graduation from top B-schools and local Delhi/NCR residence are highly preferred.

Requirements

• B. Tech/ MBA from a Tier 1 college (IITs/ BITS Pilani/ IIMs/ DCE/ NSUT/ NITs, XLRI, FMS, NMIMS, ICFAI, IIFT etc.)
• Demonstrate ability to work at the strategic level (generating bold and innovative ideas for growth) and at the tactical level (managing advertising campaign execution, creating, and optimizing campaigns, analyzing traffic data, and solving problems)
• Proven experience in traffic generation, managing online advertising and search on behalf of an internet business in B2B space. Must be very commercially aware, having owned marketing budgets and revenue goals of significant scale
• Deep knowledge of the Facebook / Google advertising ecosystem including hands-on experience with Ads Manager/ Power Editor / Adwords
• Must be highly analytical, with a sound grasp of performance optimization strategies. Knowledge of SQL and Python is definitely an added advantage
• Passion for metrics and quantitative analysis, and ability to turn analysis into actionable programs. Be able to bridge data analysis, research, competitive intelligence and marketing savvy to build efficient and scalable customer acquisition programs
• Strong drive for execution and delivering results. An ambitious self-starter with excellent follow-through skills to develop ideas independently and thrive in a fast-paced environment is crucial

Responsibilities

• Develop and execute digital marketing campaigns across various platforms, including social media, email marketing, and PPC advertising
• Develop and manage digital prospecting and remarketing campaigns
• Manage budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC (Customer Acquisition Cost)
• Create engaging content for social media platforms, including copy, graphics, and videos
• Conduct market research to identify target audiences, market trends, and new opportunities for marketing and sales
• Assist in the planning, execution, and optimization of SEO strategies to improve website traffic and search engine rankings
• Collaborate with the marketing team to develop and implement integrated marketing campaigns that align with business objectives
• Analyze campaign data and provide insights to optimize campaign performance and improve ROI
• Assist with website design and maintenance, including updating content and optimizing user experience
• Develop and execute email marketing campaigns to nurture leads and engage with customers
• Assist in the creation and distribution of marketing collateral, including brochures, flyers, and presentations

Preferred Qualifications

• Post Graduation from Top B Schools
• Local to Delhi / NCR

Benefits

Work is primary REMOTE but may require some says onsite