Associate Buying Director, Paid Search

Summary

Join Walz Tetrick Advertising as our Associate Buying Director, Paid Search, and lead the creation and optimization of high-impact paid search campaigns. You will develop and implement strategies, collaborate with cross-functional teams, and deliver measurable results. This role requires managing and mentoring a team, ensuring best practices, and staying current with industry trends. The ideal candidate possesses 5+ years of experience in paid search advertising, strong analytical and communication skills, and proficiency in various platforms and tools. Walz Tetrick offers a unique and supportive work culture with flexible work options and a strong benefits package.

Requirements

• 5+ years of experience, or proven experience, in paid search advertising, with a proven track record of managing successful campaigns
• Strong knowledge of Google Ads, Bing Ads, and other paid search platforms
• Proficiency in using analytics tools such as Google Analytics, Adobe Analytics, etc
• Excellent analytical skills with the ability to interpret data and make data-driven decisions
• Strong leadership and team management skills
• Exceptional communication and presentation skills
• Ability to work in a fast-paced environment and manage multiple projects simultaneously

Responsibilities

• Develop and implement paid search strategies that align with client goals and objectives
• Drive innovation by testing new strategies, tools, and techniques to improve campaign performance
• Manage and optimize paid search campaigns across various platforms
• Conduct in-depth keyword research and competitive analysis to identify opportunities for campaign improvement
• Collaborate with cross-functional teams including designers, copywriters, and account managers to ensure campaign success
• Monitor and analyze campaign performance, providing actionable insights and recommendations
• Prepare and present detailed reports on campaign performance to clients and senior management
• Lead and mentor a small team of paid search specialists, ensuring best practices and continuous learning
• Manage budgets and ensure efficient allocation of resources to maximize ROI
• Stay up-to-date with industry trends and changes in paid search algorithms and technologies

Preferred Qualifications

Google Ads certification is a plus

Benefits

• 401(k) with an employer match
• Long-term disability
• Dental insurance
• Excellent health insurance, and the agency pays 90 percent of the employees’ premiums with an option to add a spouse and family
• Generous paid time off policy that includes days to volunteer at a charity of your choice