Associate Director, Media

Summary

Join Allied Global Marketing as an Associate Director, Media and oversee digital media campaigns for entertainment, culture, and lifestyle clients. You will manage paid social, paid search, video, display, and other digital advertising, requiring a highly organized individual capable of working across multiple clients and campaigns. Responsibilities include guiding team members in campaign execution, presenting strategies to clients, monitoring campaign performance, and collaborating with the creative team. The ideal candidate possesses 5+ years of digital media experience, hands-on expertise with Meta and Google ad platforms, and experience in large-scale media campaigns. This role demands proficiency in Paid Search, Paid Social, YouTube, Programmatic Media, and CTV advertising. Allied Global Marketing offers a comprehensive benefits package including medical, dental, vision, disability, life insurance, 401k, and flexible PTO.

Requirements

• 5+ years digital media strategy, planning and buying experience
• Hands-on experience managing Meta and Google ad platforms is a must
• Experience developing media strategy
• Experience in the planning and execution of large scale, complex multi-tiered, multi-channel media campaigns
• Must have experience with Paid Search, Paid Social, YouTube, Programmatic Media, CTV advertising
• Experience with 2nd or 3rd party data providers and setting up custom data segments to align with campaign targets and goals
• Working knowledge of ad serving tools, pixel tracking and troubleshooting, event set-up, etc

Responsibilities

• Guide team members with implementing the strategy and executing the campaigns
• Present to and strategize directly with clients, internal and external teams, be able to think on your feet and offer up ideas
• Hands-on-keyboard approach to managing digital campaign execution and oversee/guide team members on day-to-day responsibilities
• Proactively monitor daily campaign performance to identify actionable optimisations and insights that maximize ROI, and fuel future investments
• Triage and escalate campaign and performance issues that arise
• Collaborate with creative team on needs for ad units, messaging, landing pages to ensure brand standards are met and customer experience is optimal

Preferred Qualifications

Previous experience working with entertainment brands is a plus

Benefits

• Medical, dental, vision, short-term and long-term disability and life insurance
• 401k
• Flexible PTO
• 10 company paid holidays