Vita Coco is hiring a
Associate Category Manager

Summary

Join a dynamic team at The Vita Coco Company as an Associate Category Manager, playing a key role in the company's growth acceleration across Small Format channels. This role will involve storytelling, relationship-building, analysis, and collaboration to drive business success.

Requirements

• 2-4 years of CPG industry experience, with category management, business insights, or shopper insights experience preferred
• Bachelor’s degree in a business-related field required
• Significant experience with scanning data sources, such as Circana, Nielsen, and/or retailer-specific data sources
• Strong mastery of panel data sources, such as Numerator, Circana, and/or retailer-specific data sources
• Experience with JDA or other space planning software
• Proficiency in Microsoft Office (Word, Excel, PowerPoint)

Responsibilities

• Embrace a true storytelling mindset, shifting from presenting data to bringing the audience along on a data-based story journey
• Know your audience and how to adapt presentation style/content accordingly to achieve maximum impact
• Elevate presentations from the “what” to the “so what” and the “now what”
• Navigate ambiguity and connect the dots for audiences, using insights to drive action
• Present effectively and engagingly, with the ability to command an audience both virtually and in person
• Become a close partner to the Small Format Sales team, working arm-in-arm to enhance business management capabilities, identify opportunities, and cement Vita Coco’s position as a best-in-class partner to retailers
• Work effectively with multiple “customers” (Sales, Marketing, retailers, distributors, etc.) to manage projects and priorities
• Collaborate cross-functionally with team members across departments to drive business success
• Act as a trusted category advisor to retailers, presenting retailers with opportunities and insights that they are unable to see themselves
• Maintain a close pulse on business performance via ongoing evaluation with Sales counterparts
• Synthesize multiple data sources into compelling and concise fact-based stories for retailers, distributors, and internal review
• Analyze shelving, pricing, assortment, and merchandising variables to identify account and channel-specific growth opportunities

Benefits

A reasonable estimate of the current pay range for this position is $85,000 - $105,000