Associate Director, Analytics And Insights

Summary

Join Huge as an Associate Director, Analytics & Insights and partner with key leads to build data technology solutions for identity resolution, data management, and personalization. You will collaborate with marketing technology teams to activate customer data, develop data offerings using CDPs, and create POVs on data activation throughout the customer lifecycle. This role requires strong cross-functional collaboration skills, experience in leading A/B testing programs, and expertise in web analytics tools and SQL. The position is remote within the US or Canada, offering a competitive salary and the opportunity to work with a leading design and technology company.

Requirements

• 6+ year’s experience with website analytics
• Agency/Consultancy background, having worked with clients
• Experience in leading cross-functional collaboration, with UX, design, and technology teams
• Experience with quantifying the business impact of website events or enhancements
• Experience with analyzing the end-to-end customer journey
• 2+ years people management experience
• Experience with web analytics tools; Google Analytics or Adobe Analytics
• Expertise in SQL
• Experience creating data tables and querying data from Google BigQuery and/or Snowflake
• 2+ years experience with leading A/B testing program
• Proactive approach
• Has worked in a collaborative environment with cross functional team members
• Strong communication skills

Responsibilities

• Partner with key leads on the team to set up a data technology solution towards: Identity resolution, data management, personalization and running data flows through the entire technology stack
• Work with the marketing technology team to develop use cases to activate customer/client data with the use of technology
• Develop a technology driven data offering, with a specific focus on the use of CDPs to activate client data
• Create POVs on data activation through the customer lifecycle, with emphasis on use of first party data
• Partner with cross-functional teams to develop core offerings in the space of first party data activation, and end to end personalization of customer experience
• Define data and measurement standard methodologies in collaboration with primary partners
• Collaborate with engineering on planning, development, coding, and QA for data/analytics solutions implementation
• Support business development efforts, including opportunity identification, proposal development, and presentation

Preferred Qualifications

• Experience with Optimizely Web Experimentation and/or Adobe Target
• Prior digital agency leadership experience
• Online real estate/new home builder experience
• Experience with analyzing the end-to-end customer journey. working with a lead generation-based business
• Proactive leader who lives and breathes data, with a desire to optimize an organization's customer experience

Benefits

• Remote work
• $1 — $2 USD (Salary Range)