Spring Health is hiring a
Associate Director

Summary

Join Spring Health on our mission to revolutionize mental healthcare by removing every barrier that prevents people from getting the help they need, when they need it. We're seeking an Associate Director to lead a high-impact engagement and lifecycle marketing team.

Requirements

• 8+ years of marketing experience; experience in SaaS and/or employer benefits is a plus
• 3+ years of people management
• 3+ years of vendor management, and can own Spring Health’s relationship and budget with Iterable and other Martech vendors
• You are an expert at building end-to-end campaigns/assets in standard MarTech (e.g. Iterable)
• Experience directly working in or with Payer/Health Plans is a plus
• Excellent writing, communication, and presentation skills
• A strong data and analytics background; experience with marketing analytics tools (e.g. Looker, Hex, Mixpanel, Google Analytics, Salesforce) a plus
• Strategic and innovative mindset
• Exceptional project management skills, particularly in driving campaign and content production
• A passion for mental health with a key focus on always putting our members first
• Flexibility and adaptability when faced with ambiguity or change
• Exploratory mindset with passion for testing and learning to better enable marketing performance growth
• An ability to apply strong business judgment in high-stakes situations
• An obsession with detail
• A strong collaborator, ready to make an immediate impact
• Humble, hungry, and honest

Responsibilities

• Define and own Spring Health’s lifecycle vision to accelerate new member acquisition and support the long-term member lifecycle across a suite of channels working in concert to support our members how and when they need it
• Understand our members, develop our POV on member segmentation and craft lifecycle strategies to deliver personalized and hyper-targeted member marketing journeys
• Build comprehensive lifecycle marketing campaigns that support Spring Health awareness, enrollment, engagement in service of driving member utilization across products - therapy, coaching, Moments, etc. - supporting a member’s unique care needs and Spring Health growth goals
• Craft messaging, partnering with the Content team when needed, that clearly articulates the value provided by Spring Health to members at any point in their journey and how Spring Health can support them throughout life’s many seasons
• Develop a rigorous testing strategy (A/B and multivariate tests) to continually optimize different stages of the member journey. Monitor and evaluate campaign results across all channels to understand the efficacy of strategies and tactics for improving conversion, engagement and retention
• Work closely with R&D and other cross-functional teams to ensure the martech stack is fully integrated with internal systems and other key platforms
• Be our Iterable lead, working closely with Marketing Ops, Product and Engineering to ensure Iterable (and other tools if needed) are integrated to support the end-to-end member and customer journey. You’ll identify gaps and implement new technologies that enhance our digital marketing capabilities
• Uplevel and build robust analytics and reporting tools within the martech stack to monitor campaign performance. Share insights and winning strategies with cross-functional stakeholders and leadership
• Build and refine processes, playbooks, and mechanisms that elevate the effectiveness of our customer and lifecycle marketing teams. Lead efforts to continuously improve the performance and capabilities of the martech stack. Be the final check for campaign QA before new campaigns are launched
• Mentor, coach, and develop team members to foster a culture of high performance, collaboration, and continuous improvement

Benefits

• Health, Dental, Vision benefits start on your first day at Spring Health. You and your dependents also receive an individual One Medical account which is valued at $199/year per user. HSA and FSA plans available
• A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents
• 10 allocated sick days per year
• Flexible paid time off in addition to 12 paid holidays throughout the year
• Access to Gympass, an on-demand virtual benefit that provides wellbeing coaching, and budget management
• Spring Renewal: When you hit your four-year Springaversary, you’ll be awarded a four week, fully paid, sabbatical leave to renew and recharge
• 4-4.5 months of fully paid parental leave
• Spring Health provides team members and their families with sponsored access to Bright Horizons child care, back-up care, and elder care
• Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses