Associate Director, Data Strategy

Summary

Join Wpromote's Technology team as an Associate Director of Data Strategy. You will lead multi-channel data and predictive analytics projects, consulting with enterprise clients on data solutions and measurement maturity. Responsibilities include managing a team of Data Strategy Managers, building comprehensive data models, and partnering with technical experts. You will guide clients in data taxonomy development and work with cross-functional teams to develop new solutions. The role requires extensive experience in digital media and marketing data, along with strong client-facing and project management skills. Wpromote offers a competitive salary and benefits package, including flexible work options and generous paid time off.

Requirements

• 6+ years experience working in digital media and marketing environment
• 6+ years experience working with media data
• Strong client-facing experience at a digital media or performance marketing agency or similar environment
• A functional understanding of marketing and advertising technology platforms including advertising (Google Ads, Meta Ads, etc.), analytics (Google Analytics, Adobe Analytics, etc.), tag management systems (Google Tag Manager, Tealium, Segment, etc.) and data aggregation, manipulation, and visualization (BigQuery, Funnel, Google Data Studio, Tableau, Looker, etc.)
• Ability to collaborate with technical teams to define requirements for building data models and analytics for digital marketing by defining all the relevant KPIs and data sources, finding the best path for piping all relevant data into a database, and defining business rules for output in visualizations and advanced analysis
• Expertise in creating and implementing data taxonomy governance best practices across multiple ad platforms
• Strong proficiency in Excel, Google Sheets, and Google Slides
• Excellent verbal communication skills, with the ability to understand the technical detail behind data utilization for digital marketing and the ability to explain it simply to non-technical audiences
• Excellent project management skills, with the ability to work efficiently across multiple teams, clients, and timelines simultaneously
• Experience with Customer Data Platforms such as Tealium or Segment
• Experience with Media Strategy & Optimization Methods
• Familiarity with Data Privacy Regulations & Data Usage Guidelines
• Experience with MarTech Architecture

Responsibilities

• Own and project manage Data Strategy & Analytics tasks for multiple clients and support queue tasks
• Act as the strategic lead for end-to-end measurement solutions, partnering with technical experts
• Work closely with paid media buyers to support performance measurement analysis and optimize campaign outcomes
• Educate, train, and lead the build-out of data taxonomy across clients for reporting and media planning
• Run weekly project management sprint sessions with cross-functional technical teams
• Communicate directly with clients and internal stakeholders on data needs
• Partner with Data Strategy & Analytics leadership to design efficient processes for delivering services
• Create new Asana task templates to automate project management and productivity reporting
• Identify new measurement needs and work with cross-departmental teams to develop solutions
• Coach mid-level Data Strategists, ensuring quality assurance and best practices
• Directly manage a team of Data Strategists and lead a Pod with DSA technical specialists
• Evaluate the performance of direct reports, provide feedback, and help team members set and achieve performance goals
• Act as a senior advisor across various data strategy focus areas: Customer Data Platforms, Media Strategy & Optimization Methods, Data Privacy Regulations & Data Usage Guidelines, and MarTech Architecture

Preferred Qualifications

• 1+ years of people management experience, including guiding and mentoring managers to enable a high-performing team and culture
• Experience or familiarity with statistical concepts
• Experience or familiarity with marketing analytics including Media Mix Modeling, Multi-Touch Attribution, and Incrementality Testing
• Experience or familiarity with Mobile Measurement Partners such as AppsFlyer or Kochava, or deploying tracking solutions within an app environment
• Experience visualizing data to communicate analysis with stakeholders in Google Analytics, Google Data Studio, or other visualization platforms (Looker)
• Understanding of Customer Relationship Management (CRM) systems such as Salesforce or Hubspot and their use in end-to-end measurement
• Understanding of Identity Resolution platforms such as Liveramp or Experian

Benefits

• Half-day Fridays year round
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• Work from anywhere options*
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance
• Annual Class Pass Credits and more!
• Annual performance bonus