Associate Director, Strategy & Analytics

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Influential

πŸ’΅ $110k-$125k
πŸ“Remote - United States

Job highlights

Summary

Join Influential, the largest influencer marketing company in the world, as an Associate Director, Strategy & Analytics to drive campaign planning and execution with a focus on delivering best-in-class campaign strategy.

Requirements

  • Bachelor’s degree or equivalent experience
  • 8+ years agency experience in social listening or previous strategy, consulting or analytics roles
  • Strong analytical skills and hands-on experience with market research tools (e.g., Global Web Index, Statista, etc.)
  • Experience constructing Boolean queries and using social listening tools (e.g., Brandwatch, Netbase, Infegy, TalkWalker, etc.) to analyze mentions, sentiment, consumer cohorts, and trends
  • Strong proficiency in Microsoft Excel (e.g., spreadsheet formatting, pivot tables, v-lookups, etc.) and Google Suite
  • Knowledge of leveraging social content data and providing actionable insights and recommendations on content strategies
  • Experience with survey design and quantitative survey analysis for audience segmentation and insights

Responsibilities

  • Partner with Client Solutions leads, Creative and Creator Managers to develop insight-driven strategies for a luxury beauty account
  • Provide a sound business justification for investments in influencer marketing based on market trends, audience insights, past campaign data, and experience
  • Drive the strategic direction for accounts by working directly with client and account team focusing on audience targeting, creative, and media distribution
  • Leads the campaign recap process by translating campaign data into actionable insights and future optimizations for overall brand success
  • Campaign performance analysis includes leveraging the analytics dashboard in Traackr to export, aggregate and interpret data
  • Campaign sentiment analysis includes reporting on the drivers for positivity and/or negativity
  • Social listening analysis includes constructing Boolean queries and using social listening tools to analyze mentions, sentiment, consumer cohorts, and trends

Benefits

  • Remote company - work from home!
  • Competitive compensation
  • Flexible time off with inclusive holiday benefits
  • Comprehensive medical, dental & vision insurance for employees
  • Fully vested 401(k) matching

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