πIndia
Associate Director, Strategy & Analytics
closed
Influential
π΅ $110k-$125k
πRemote - United States
Summary
Join Influential, the largest influencer marketing company in the world, as an Associate Director, Strategy & Analytics to drive campaign planning and execution with a focus on delivering best-in-class campaign strategy.
Requirements
- Bachelorβs degree or equivalent experience
- 8+ years agency experience in social listening or previous strategy, consulting or analytics roles
- Strong analytical skills and hands-on experience with market research tools (e.g., Global Web Index, Statista, etc.)
- Experience constructing Boolean queries and using social listening tools (e.g., Brandwatch, Netbase, Infegy, TalkWalker, etc.) to analyze mentions, sentiment, consumer cohorts, and trends
- Strong proficiency in Microsoft Excel (e.g., spreadsheet formatting, pivot tables, v-lookups, etc.) and Google Suite
- Knowledge of leveraging social content data and providing actionable insights and recommendations on content strategies
- Experience with survey design and quantitative survey analysis for audience segmentation and insights
Responsibilities
- Partner with Client Solutions leads, Creative and Creator Managers to develop insight-driven strategies for a luxury beauty account
- Provide a sound business justification for investments in influencer marketing based on market trends, audience insights, past campaign data, and experience
- Drive the strategic direction for accounts by working directly with client and account team focusing on audience targeting, creative, and media distribution
- Leads the campaign recap process by translating campaign data into actionable insights and future optimizations for overall brand success
- Campaign performance analysis includes leveraging the analytics dashboard in Traackr to export, aggregate and interpret data
- Campaign sentiment analysis includes reporting on the drivers for positivity and/or negativity
- Social listening analysis includes constructing Boolean queries and using social listening tools to analyze mentions, sentiment, consumer cohorts, and trends
Benefits
- Remote company - work from home!
- Competitive compensation
- Flexible time off with inclusive holiday benefits
- Comprehensive medical, dental & vision insurance for employees
- Fully vested 401(k) matching
This job is filled or no longer available
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