Associate Director, Integrated Marketing and Client Engagement

Summary

Join the Building Decarbonization Coalition (BDC) as the Associate Director of Integrated Marketing & Client Engagement and lead the execution of California Heat Pump Partnership’s (CAHPP) statewide marketing strategy. Oversee and drive the execution of CAHPP’s multi-channel integrated marketing strategy to boost consumer and contractor adoption of heat pumps. Serve as the primary project manager, coordinating cross-functional teams and external stakeholders. Translate high-level campaign goals into tactical work plans and ensure all teams work towards a unified vision. Present campaign updates to state agency leadership, corporate executives, and Advisory Board members. The ideal candidate possesses a strong track record of running integrated marketing campaigns and managing complex projects in client-facing environments. This is a remote, full-time, salaried position with comprehensive benefits.

Requirements

• 6+ years of relevant experience in marketing, strategic communications, or campaign execution, ideally within consulting, agency, or mission-driven organizations
• At least 2 years in a personnel management role
• Proven track record leading integrated, multi-channel campaigns—including digital, earned/paid media, partnerships, experiential events, and influencer strategies
• Experience managing client or stakeholder-facing projects in complex, cross-functional environments
• Outstanding project management skills; ability to track progress, hold teams accountable, and drive toward deadlines with minimal oversight
• Proven ability to effectively manage multiple priorities and timelines concurrently and to adapt to evolving direction and objectives
• Skilled at developing and delivering high-quality presentations and materials for executive-level audiences, including public officials and industry leaders
• Working knowledge of digital engagement tools, marketing analytics, and product-launch best practices
• A commitment to advancing decarbonization efforts and alignment with BDC’s mission
• Bachelor’s degree in related field

Responsibilities

• Oversee the execution of the CAHPP integrated marketing strategy, ensuring work aligns with the CAHPP Blueprint and core goals
• Serve as primary project manager across internal and external teams, ensuring deliverables meet quality standards and timelines
• Work with cross-team leadership to translate high-level campaign goals into tactical work plans across marketing, partnerships, communications, and digital teams
• Drive campaign workstreams forward by leading weekly cross-functional check-ins, maintaining accountability, and proactively removing roadblocks
• Continuously assess and improve cross-team collaboration processes to streamline execution. Develop systems for transparent feedback loops, progress tracking, and performance evaluation across workstreams
• Act as key client-facing lead for CAHPP’s integrated marketing strategy, presenting updates and recommendations to state agency leadership and staff, corporate executives, and other Advisory Board members
• Develop compelling client-facing materials, including campaign updates, presentations, and performance summaries tailored to executive and public-sector audiences
• Collaborate with BDC’s partnerships and comms teams to ensure unified messaging and partner alignment. Ensure that all messaging, creative assets, and outreach efforts are consistent with Advisory Board-approved positioning and policy direction
• Compile updates on market developments for quarterly progress reports for Advisory Board members
• Present campaign updates at three in-person advisory board meetings per year and support preparation for stakeholder engagement moments

Preferred Qualifications

Familiarity with California’s clean energy ecosystem, state agency communications or outreach, and contract management

Benefits

• Paid health insurance coverage
• Retirement benefits with company matching
• Unlimited flexible paid leave
• 12 paid holidays
• Access to professional development resources