Associate Director, Marketing

Summary

Join Orca Bio, a late-stage biotechnology company, as the Associate Director, Marketing, and lead the US promotional launch of Orca-T, their first commercial product. You will play a critical role in the Commercial team, leading workstreams to gather and interpret HCP insights, develop engagement strategies, shape and test brand messaging, and build promotional tactics. This role involves working with HCP, payer, and patient audiences, developing personal and non-personal tactics, and creating an omnichannel media strategy. You will plan for multiple launch scenarios, ensure promotional readiness, and contribute to Launch Readiness. Collaborate closely with cross-functional teams, including Medical Affairs, Sales, Operations, Regulatory, IT, and Legal. Location preference is given to candidates near Orca Bio's offices in Menlo Park or Sacramento.

Requirements

• Bachelor’s degree in Life Sciences, Marketing, Finance, or related; an MBA or other advanced degree is preferred
• 8+ years of biopharmaceutical experience, including 5 years+ of experience in Marketing, Commercial Strategy, and/or Sales
• Experience in hematology/oncology and/or bone marrow transplantation and marketing complex, novel products in therapeutic areas of high unmet need
• Proven ability to prioritize and manage multiple projects simultaneously, including market research, message development, promotional tactics, advertising campaigns, and associated PRC and OPDP processes
• Track record of cross-functional collaboration
• Willingness to travel up to 20%

Responsibilities

• Lead the promotional launch of Orca-T, driving robust pre-launch, launch, and post-launch strategies and omnichannel tactics to maximize market penetration and product adoption
• Drive development of unique and effective HCP engagement strategies aligned to Orca-T Brand strategy
• Collaborate with the Market Development team and other Commercial personnel to shape a comprehensive HCP Marketing tactical plan, budget, and performance plan aligned to Brand KPIs to enable a robust promotional launch
• Lead Orca-T message development across HCP and patient audiences, including insights generation and analysis
• Lead the execution of a full HCP-facing tactical suite for personal and non-personal channels, including PRC review and approval, for Day 0, Now Approved, and Campaign assets
• Contribute to omnichannel strategy, deployment, and management
• Manage agency partners effectively to deliver consistent results
• Contribute to advisory board content, execution, and analysis
• KOL Engagement at major congresses, advisory boards, and site visits as necessary to support Commercial onboarding workstreams
• Lead consistent engagement with Sales team to ensure optimization of messaging and assets
• Effectively manage the promotions tactical budget to Launch Readiness and Orca-T launch

Preferred Qualifications

• Strong Marketing experience, including unbranded and branded strategy and tactical execution
• Experience building and managing omnichannel tactics, including digital and print media
• Clinically proficient in acute leukemia and bone marrow transplantation, with a track-record of working with clinical and scientific experts in-house and externally to shape strategy and tactics
• Strong business acumen and insight into HCP perception/behavior dynamics and key value drivers
• Expertise in prioritizing and managing multiple projects simultaneously to deliver against ambitious goals
• Strong communication skills, with the ability to educate internal stakeholders about Marketing best-practices while driving results
• Able to thrive in dynamic, ambiguous environments and champion an entrepreneurial mindset
• Thrives in a fast-moving, dynamic environment
• Proficiency with Veeva PromoMats preferred