Associate Director, Marketing Science

Summary

Join Power Digital, a tech-enabled growth firm, as a leader in measurement strategy. You will oversee and guide measurement strategies for high-impact marketing campaigns across multiple clients, advising internal and client leadership on best practices for statistical modeling, experiment design, and attribution-based measurement. Responsibilities include leading cross-functional collaboration, leveraging large datasets and sophisticated data tools (R, Python, SQL), driving forecasts and performance outlooks, and improving operational efficiency. You will also mentor and manage junior team members. This role requires a Bachelor's degree, 8+ years of marketing analytics experience, 3+ years of agency experience, proficiency in R, Python, and SQL, and strong communication and leadership skills. Success in this role will be measured by revenue retention, client sentiment, and the efficiency and quality of analysis delivery.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field
• 8+ years of experience in marketing analytics and Measurement
• 3+ years of agency experience
• Strong business acumen, with the ability to translate quantitative data into actionable business insights and recommendations, especially related to applying outputs of statistical models and market experiments to marketing strategies
• Proficiency in R, Python, and SQL
• Experience with ETL tools, such as Funnel.io and Fivetran
• Strong understanding of full-funnel marketing strategies
• Extensive knowledge of owned, earned and paid marketing channels as well as first-party data tools
• Excellent communication and organizational skills to collaborate effectively across teams internally and externally
• Demonstrated managerial experience, including the ability to lead, mentor, and motivate a team, 2-3 years of team management experience, ideally 2-3 direct reports
• Highly dependable individual who thrives in a fast-paced environment and is a self-starter
• Excellent problem solving, communication, and decision making skills; ability to clearly communicate complex strategies to senior leadership and executive-level stakeholders

Responsibilities

• Lead and manage the overall measurement strategy for a book of high-priority clients, overseeing the execution of statistical modeling (MMM), incrementality experiment design (MMT), and customer analysis
• Drive the implementation of advanced measurement methodologies and models, ensuring that insights are actionable and tied to client business goals
• Work closely with senior leadership to develop and maintain long-term strategic relationships with clients, ensuring their satisfaction and success with Power Digital’s services
• Lead cross-functional collaboration efforts across client-facing teams, creative departments, and analytics teams to implement holistic, data-driven marketing strategies
• Leverage large datasets and sophisticated data tools (R, Python, SQL) to uncover and communicate meaningful performance insights and areas for optimization
• Drive and communicate forecasts and performance outlooks to senior-level stakeholders, offering strategic advice and "so what" insights for ongoing campaign optimization
• Lead the team’s efforts in improving operational efficiency, continually refining the measurement and marketing science processes, and setting new benchmarks for client performance
• Champion the use of AI and automation tools to improve deliverable efficiency, productivity, and measurement outcomes across client accounts