Associate Director of Marketing

Summary

Join Natera as the Associate Director of Marketing for Signatera™ GI Oncology and lead the development and execution of marketing strategies to drive the growth of the Signatera™ Molecular Residual Disease (MRD) test. You will be responsible for developing and executing marketing strategies to ensure Signatera’s integration into the standard of care for key GI oncology indications (excluding colorectal cancer). Collaborate cross-functionally to translate clinical impact into commercial momentum and play a pivotal role in achieving the brand’s growth targets. This highly visible role reports to the Senior Director, Signatera Commercial Marketing and requires approximately 30% travel. The position requires a Bachelor’s degree in Life Sciences or a related field, with an advanced degree preferred, and 8–10 years of relevant experience. Natera offers competitive benefits, including comprehensive medical, dental, vision, life and disability plans, free testing for employees and their immediate families, fertility care benefits, pregnancy and baby bonding leave, 401k benefits, and more.

Requirements

• Bachelor’s degree in Life Sciences or a related field is required; advanced degree (MBA or PhD) preferred
• 8–10 years of experience in product marketing, field sales, or market analytics within the diagnostics, biotech, or pharmaceutical industry
• Proven experience marketing to medical oncologists, particularly within GI malignancies or solid tumors
• Willingness and ability to travel approximately 30%, including congresses, advisory boards, field team meetings, and customer engagements
• Demonstrated strategic agility and business acumen with the ability to operate across clinical and commercial domains
• Proficiency in synthesizing scientific and clinical data into impactful, customer-facing messaging
• Data-driven mindset with strong analytical and reporting skills
• Strong leadership and interpersonal skills with the ability to influence without authority
• Excellent verbal and written communication, with a knack for simplifying the complex (think: biomarkers, evolving guidelines, emerging indications)
• Proven success in cross-functional collaboration across marketing, medical, sales, and product functions
• Highly organized with the ability to manage multiple projects and competing priorities effectively
• Ability to build and maintain relationships with key opinion leaders (KOLs) and engage in high-science discussions

Responsibilities

• Lead the development and execution of marketing strategies and tactical plans that reinforce the value of Signatera for use in GI (non-CRC) cancers
• Track and analyze product performance metrics, providing insights and recommendations to commercial, medical, and leadership stakeholders
• Drive the development of field and digital marketing assets that effectively communicate complex scientific value propositions to oncology audiences
• Manage the GI speaker bureau content and roster, ensuring alignment with the latest clinical evidence and messaging
• Identify, plan, and execute third-party partnerships, congresses, and educational opportunities to support disease awareness and Signatera adoption
• Collaborate closely with sales, medical affairs, product, and pipeline teams to align messaging and activities across the customer journey
• Support broader strategic projects that expand Signatera’s reach across new GI indications and contribute to the evolution of Natera’s oncology portfolio
• Performs other duties as assigned

Preferred Qualifications

Familiarity with FDA-approved treatments and clinical management of GI cancers is highly desirable

Benefits

• Employee benefits include comprehensive medical, dental, vision, life and disability plans for eligible employees and their dependents
• Natera employees and their immediate families receive free testing in addition to fertility care benefits
• Other benefits include pregnancy and baby bonding leave, 401k benefits, commuter benefits and much more
• We also offer a generous employee referral program!