Associate Director of Marketing

Summary

Join Natera as a Senior Marketing Manager to spearhead the marketing strategy for Signatera, a personalized MRD test focusing on GI cancers. This crucial role will drive Signatera's adoption in standard GI oncology care. The ideal candidate is passionate about oncology innovation, possesses strong marketing expertise, and can effectively communicate complex scientific information. Reporting to the Associate Director, Oncology Marketing, GI Cancers, this position requires developing and executing marketing plans, analyzing product performance, creating marketing materials, ensuring web content accuracy, managing partnerships, and collaborating cross-functionally. The role demands strategic thinking, strong communication skills, and the ability to manage multiple projects. A passion for improving patient care through innovative cancer diagnostics is essential.

Requirements

• Bachelor’s degree in life sciences or related field required; advanced degree (MBA, PhD) preferred
• 5–7 years of experience in product marketing, field sales, or market analytics within diagnostics, biotech, or pharmaceutical industries
• Strategic thinker with strong business acumen and ability to operate with executive presence
• Effective collaborator across internal teams and external stakeholders, including thought leaders
• Strong customer orientation with an ability to distill complex scientific content into clear, value-driven messaging
• Excellent written and verbal communication skills
• Outstanding organizational and time management skills; ability to manage multiple projects simultaneously and deliver high-quality results
• Demonstrated success in developing and managing key opinion leader relationships and external partnerships
• Passion for improving patient care through innovative cancer diagnostics

Responsibilities

• Develop and execute strategic and tactical marketing plans to drive growth of Signatera in GI cancers and other solid tumors
• Track and analyze product performance metrics to identify growth opportunities and close gaps to target
• Lead the development of field and digital marketing collateral, ensuring alignment with current clinical data and strategic priorities
• Ensure all GI-specific content on web and digital platforms reflects the latest scientific evidence and product messaging
• Identify, engage, and manage partnerships with relevant third-party organizations offering educational or promotional opportunities
• Collaborate cross-functionally with medical affairs, field sales, digital, regulatory, legal, and external vendors to execute on marketing initiatives

Preferred Qualifications

• Experience in oncology and/or genomics highly preferred
• Familiarity with FDA-approved treatments and the clinical landscape in GI cancers is a strong plus

Benefits

• Employee benefits include comprehensive medical, dental, vision, life and disability plans for eligible employees and their dependents
• Natera employees and their immediate families receive free testing in addition to fertility care benefits
• Other benefits include pregnancy and baby bonding leave, 401k benefits, commuter benefits and much more
• We also offer a generous employee referral program!