Associate Director, Organic Social

Summary

Join Wpromote as an Associate Director, Organic Social and manage organic social media for clients while building the Organic Social team. This role requires creating innovative content strategies, developing unique value propositions, and coordinating content creation. You will manage 3-5 clients, collaborate with other departments, leverage data for strategy, and work with media partners. The position offers a remote-first culture, unlimited PTO, flexible schedules, and various benefits. The annual salary ranges from $95,000 to $110,000, plus an annual performance bonus. This is an individual contributor role with the potential to manage a team.

Requirements

• 5+ years of experience across various social media platforms and best practices including but not limited to Facebook, Instagram, X, TikTok, LinkedIn, Pinterest and/or Reddit with a strong understanding of social and digital landscape; Agency experience required
• 2+ years of experience in new business pitches; excellent storytelling and communication skills
• Passion for trailblazing and determination to deliver inspiring, creative with impressive results for our clients
• Ability to track and analyze social trends, engagement, and sentiment to provide actionable insights for social campaigns
• Experience managing social commerce across TikTok and Meta
• Proficient in writing creative briefs, briefing creative teams, and guiding the development of the creative work; pitching creative campaigns to clients
• Expertise with community management, proactively monitoring and handling consumer interactions, comments, and messages across social platforms
• Proficiency with some or all of the following tools: Brandwatch, Tubular, Sprout Social Hootsuite, Meltwater, Billo, Trend.io , Google Analytics

Responsibilities

• Creating innovative content strategies for social platforms based on unique client messaging, voice, objectives and target audiences
• Developing Wpromote’s unique value propositions for our emerging Organic Social delivery, creating sales and marketing materials, creating business processes & workflows, training team members on Organic Social best practices and actively participating in new business pitches
• Coordinating content creation, planning, scheduling, and community management
• Managing 3-5 clients across B2C and B2B; directly accountable for these brands’ organic social presence including engagement, reach and growth
• Cross collaborating with Content Marketing, Paid Social, Performance Creative and Influencer Marketing departments to craft integrated campaigns for current and new clients
• Leveraging data including but not limited to platform insights, audience trends and brand insights to create an organic social strategy
• Working directly with media and platform partners including TikTok, Meta, LinkedIn, Snapchat and Reddit to ensure Wpromote is delivering on latest and greatest platform opportunities
• Operating as an Individual Contributor with a long-term opportunity to manage a team of Organic Social specialists

Preferred Qualifications

• Working knowledge with post-production creative edits utilizing Canva or other related design tools
• Influencer and creator marketplace experience
• 2+ years of experience in new business pitches; excellent storytelling and communication skills

Benefits

• Remote-first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• Work from anywhere options*
• 100% paid parental leave
• 401(k) matching
• Medical, Dental, Vision, Life, Pet Insurance
• Sponsored life insurance
• Short Term Disability insurance and additional voluntary insurance
• Annual Class Pass credits and more!