Associate Director, Patient Marketing

Summary

Join Nuvalent, a leading biopharmaceutical company focused on developing innovative cancer treatments, as their Associate Director, Patient Marketing. Reporting to the Vice President of Marketing, you will spearhead the development and execution of patient-centric educational and promotional strategies for two key oncology brands, zidesamtinib and neladalkib, within the rare metastatic lung cancer market. This pivotal role demands collaboration with various departments, including Patient Advocacy, Insights & Analytics, and Brand Strategy, to ensure comprehensive and impactful patient engagement. You will oversee agency relationships, manage budgets, and continuously evaluate campaign performance. The ideal candidate possesses extensive biopharma experience, particularly in oncology patient marketing and US product launches. A strong scientific background and exceptional communication skills are essential for success.

Requirements

• Foster a culture of empowerment, collaboration, and a focus on patient impact
• Strong scientific and clinical orientation, comfortable with data, and ability to distill complex clinical information into business implications and credible narrative with internal and external stakeholders
• Exceptional communication and influence skills, with the ability to inspire confidence and work successfully with varied stakeholders
• Drives for results- creates and nurtures a performance-based culture of continuous improvement, addressing concerns and conflict proactively
• Characteristics include being entrepreneurial, collaborative, and an energetic self-starter with strong interpersonal and analytical skills
• Strong ability to adapt to evolving conditions as needed
• Bachelor’s degree
• 5+ years biopharma experience including oncology launch and oncology patient marketing experience in the US
• Highly experienced in patient branded tactics, creative campaigns, market research (including testing of messages / promotional materials), message development, and tactical planning
• Demonstrated organizational skills to manage multiple projects simultaneously, prioritize projects effectively and communicate at all levels within the company
• Strong written and verbal communication skills (including presentation skills)
• Ability to articulate complex scientific and medical information in understandable business terms
• Up to 20% domestic travel

Responsibilities

• Lead and manage the development of patient branded educational / promotional strategies and tactics for zidesamtinib and neladalkib
• Lead development of branded patient campaign and messaging, consistent with aligned Positioning / Branding
• Partner with other functions (e.g., Patient Advocacy, Insights & Analytics, Brand Strategy) to identify / fill critical insight gaps, synthesize findings, and make insight-backed recommendations for patient engagement strategies, messaging, and tactical plans / execution
• Collaborate with Digital Marketing and Patient Advocacy to develop a comprehensive, multi-channel patient Marketing tactical plan, budget, and performance measurement plan
• Ensure launch readiness of patient-related projects and workstreams
• Support Market Access team and Patient Advocacy to develop patient HUB services, support programs, and HUB branding and education
• Collaborate on patient adherence and persistency strategies as appropriate
• Oversee agency relationships, focusing on partnerships with their Account, Strategy, Project Management, Creative, Measurement, Digital, and Media. Work closely with Legal and Compliance on promotional material review and patient engagement strategies
• Responsibly manage tactical budget over the course of the year, reallocating / optimizing as necessary and aligning on proposed changes with Brand Lead and Brand Strategy
• Longitudinally evaluate performance of tactics based on KPIs and adjust execution as necessary

Preferred Qualifications

Proficiency with Microsoft Word, PowerPoint, Teams / Zoom; proficiency with Veeva PromoMats preferred