Remote Associate Paid Search Analyst

Summary

Join ConsumerAffairs as a Paid Search Analyst and contribute to defining account goals and strategy, analyzing and optimizing campaigns, and collaborating with teams to achieve campaign goals.

Requirements

• Minimum 1-3 years paid search
• Display management and/or web analytics experience is helpful
• Hard/Technical Skills
• Proficiency in Excel & Google Sheets
• Experience with Google Ads and Bing Ads, and Ads Editors
• Knowledge of Paid Media and lead generation concepts and best practices
• Superior organizational and analytical skills
• Excellent verbal and written communication
• Ability to meet deadlines
• Passion for digital marketing and data analytics
• Experience in Looker Studio, Tableau, and/or SQL is helpful

Responsibilities

• Analyze
• Identify & track campaign refinements and optimizations
• Apply regular optimizations to ad campaigns including keyword expansion and ad copy creation
• Regularly reviewing performance and data to make strategic decisions
• Ability to meet deadlines while honoring schedules and coordinating resources
• Serve as the PPC expert by implementing best practices and overcoming challenges to achieve campaign goals
• Collaborate
• Working closely with other team as necessary, including analytics, IT, CRO, SEO and social media
• Effectively communicate the intricacies of search media, limitations, and impact of search traffic on business performance
• Ability to build strong relationships across different teams
• Communication with ad network reps
• Report
• Provide recommendations for campaigns based on shared campaign PPC and internal stakeholder goals
• Communicate optimizations and positive or negative performance trends to appropriate team members as needed
• Hold ad hoc meetings to communicate key findings to team and shared recommendations for growth and optimization

Benefits

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Short Term & Long Term Disability
• Training & Development
• Work From Home
• Free Food & Snacks
• Stock Option Plan