Product Marketing Manager

Summary

Join Enable, a rapidly growing company transforming the supply chain with its rebate management software, as a Product Marketing Manager. You will be the bridge between Enable's platform and the needs of its target customers, conducting market research, developing go-to-market strategies, and creating impactful marketing materials. This role requires strong analytical and communication skills, experience in B2B SaaS product marketing, and collaboration with cross-functional teams. You will play a key role in shaping product strategy and ensuring effective messaging. Enable offers a competitive compensation package, including unlimited PTO, wellness benefits, comprehensive insurance, a bonus plan, equity, and career growth opportunities.

Requirements

• 4+ years proven experience in B2B SaaS product marketing, preferably in fin tech, partnership tech, and/or supply chain tech
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies
• Exceptional communication and storytelling skills, able to articulate complex ideas to diverse audiences
• Experience creating and executing go-to-market strategies for enterprise-level solutions
• Ability to proactively and regularly collaborate with cross-functional teams, including product management, sales, and customer success
• Ability to work autonomously, solution-oriented with strong attention to detail
• Strong oral and written communicator with ability to influence stakeholders and decision makers
• Ability to lead with curiosity, empathy, and customer-centricy to be a voice of the market and trusted advisor on product decisions
• Experience with analyst relations and competitive intelligence programs
• Proficiency in marketing tools, project management tools, product tools, CRM platforms, and analytics software

Responsibilities

• Conduct in-depth research on supplier rebate trends, market opportunities, and customer pain points to shape product strategy, messaging, and go-to-market activities
• Monitor competitive offerings to position Enable’s Supplier Rebate Management solutions and associated integrations effectively
• Develop a clear, impactful value proposition tailored to supplier rebates, highlighting benefits for trading programs and profitability
• Create messaging that resonates with diverse personas, including procurement, finance, and supply chain teams
• Plan and execute go-to-market strategies for supplier rebate features, integrations, and enhancements, ensuring alignment with sales, customer success, and product teams
• Identify key channels and tactics to maximize adoption and customer engagement
• Partner with key marketing stakeholders to create impactful materials, including case studies, product briefs, presentations, and website copy, to articulate Enable’s unique value in supplier rebates
• Collaborate with the content team to publish thought leadership pieces that establish Enable as an industry leader with Distruibutors, Retailers, and Buying Groups
• Partner with sales teams to develop training materials, battle cards, and competitive intelligence to drive customer conversations
• Deliver ongoing support to ensure consistent, effective messaging in the field
• Engage with customers to gather insights, understand challenges, and validate messaging
• Work closely with the product team to ensure feedback is incorporated into the roadmap
• Track and analyze campaign performance metrics, providing actionable insights to optimize strategies and achieve growth targets

Benefits

• Unlimited Paid Time Off: Flexible PTO policy based on trust, balancing personal time and business needs
• Wellness Benefit: Quarterly incentive dedicated to improving your health and well-being
• Comprehensive Insurance: Health and life coverage for you and your family
• Lucrative Bonus Plan: Enjoy a rewarding bonus structure subject to company or individual performance
• Equity Program: Benefit from our equity program with additional options tied to tenure and performance
• Career Growth: Explore new opportunities with our internal mobility program
• Training: Access a range of workshops and courses designed to boost your professional growth and take your career to new heights