Paid Search Manager

Summary

Join Jetfuel.agency, a fast-growing, fully remote digital marketing agency, as a Paid Search Manager. You will develop and execute paid search campaigns across Google, Bing, and YouTube Discovery. This role requires experience in omnichannel campaign execution, Google Ads, and data platforms. You will manage campaign budgets, analyze results, and present findings to clients. The ideal candidate is a strategic thinker, data analyst, and excellent communicator. Jetfuel offers competitive pay, paid time off, a flexible work schedule, and a fully remote work environment.

Requirements

• 2-3 years of experience in digital marketing and advertising
• Knowledge of Google Ads, Google Analytics, Google Tag Manager, Google Merchant Center and Bing Ads
• Possess an in-depth understanding of Pay-Per-Click (PPC) campaign management and optimization practices
• Demonstrated advanced paid media knowledge
• Demonstrated ability to successfully monitor new paid trends and products and evaluate application to agency and client
• Demonstrated understanding of integrated media, client scope and industry trends
• Excellent communicator who is able to craft and tell a consistent story to executives, team members and clients via written and vertical communication
• Ability to follow up on tasks to ensure deadlines are hit across many projects at once
• Highly strategic and able to balance long term strategy with short term results
• Deeply analytical with a bias for action
• Ability to dissect data and draw insights that drive the business forward
• Natural leader with ability to motivate, coach and drive teams forward
• Excellent with numbers and Microsoft Excel

Responsibilities

• Forecast, strategize, execute and optimize paid search strategies on Google, bing, and YouTube Discovery for our e-commerce suite of clientele
• Oversee the daily management of campaign media budgets, revenue/conversion delivery, bid management, and keyword expansions/suppressions
• Drive overall paid media strategy and associated tactics to meet all client goals, working closely with account lead(s) and channel leads
• Configure and calculate media mixes and anticipated outcomes with prescribed media spend and media KPIs
• Analyze results and performance via data analysis
• Compile, organize and present campaign results, findings, and key takeaways to clientele
• Prioritize and manage client quarterly and ad-hoc requests to ensure on-time completion
• Proactively grow and nurture client goals to scale spend and test emerging platforms
• 50/50 daily split of paid media campaign strategy/planning and execution

Preferred Qualifications

• Google Ads & Analytics Certification
• Broad range of experience in multiple advertising channels, including but not limited to: Forecasting and opportunity/gap analysis
• Campaign management tools
• Research tools/competitive analysis
• Budget/pacing and billing

Benefits

• Competitive Pay
• Paid Time Off, so you can take some time off to recharge
• 100% Remote: avoid the stress and hassle of a commute and raise your productivity
• Flexible work schedule - integrate work with your life instead of the other way around