Associate Product Marketing Manager

Summary

Join Great Minds as an Associate Product Marketing Manager – Mathematics and contribute to the marketing execution and operational support for the mathematics portfolio. You will act as a product brand champion, supporting and executing marketing plans, writing marketing materials, and collaborating with cross-functional teams. Responsibilities include coordinating marketing content, executing retention efforts, assisting with events, monitoring market trends, supporting research, managing website content, and providing administrative support. The ideal candidate possesses 1-2+ years of marketing experience, preferably in PK-12 education or EdTech, strong writing and editing skills, and the ability to work collaboratively in a fast-paced environment. A Bachelor’s degree in a relevant field is required. This is a full-time, remote position.

Requirements

• 1-2+ years of professional experience in marketing
• Strong writing and editing skills are essential
• Fastidious attention to detail
• Ability to work in a fast-paced, deadline-driven, collaborative climate
• Strong team player, able to harmoniously work within a group and/or other departments
• Self-starter, able to prioritize and balance multiple projects
• Ability to apply data-driven business acumen to decision-making
• Proficiency in Microsoft Office suite
• Bachelor’s degree in Marketing, Communications, Business or relevant field

Responsibilities

• Act as a product brand champion across the business, centering all marketing and product implementation materials around core messaging, benefits, and customer-driven needs
• Supporting and executing marketing plans with a results-driven mentality
• Writing, editing, and distributing marketing materials, including internal communications, promotional emails, sales collateral, blogs, social content, and sales training materials
• In partnership with cross-functional teams, coordinating or writing relevant, high-quality marketing content that aligns to strategic campaign objectives
• Executing on retention and renewal marketing efforts such as newsletters and product update communications
• Assisting in the organization, execution, and promotion of webinars, events, and conferences. Attend, as needed, to facilitate their success
• Monitoring and assessing market and competitive trends to inform product positioning and competitive intelligence tools
• Support market and customer research efforts that drive product solutioning, product messaging, and the development of collateral needs along the customer journey
• Supporting website content management, monitoring and adjusting content according to inbound marketing performance
• Maintaining the internal library of marketing and sales enablement materials
• Providing administrative support to the math product marketing team
• Managing the creation of saleable packages and sampling build of materials
• Managing external agencies and vendors to execute marketing initiatives when needed

Preferred Qualifications

Experience in PK-12 education, EdTech, and/or education publishing is preferred

Benefits

Remote