Associate Product Marketing Manager

Summary

Join Great Minds as an Associate Product Marketing Manager and contribute to the success of our mathematics portfolio. You will champion our product brands, execute marketing plans, and create engaging content. Responsibilities include writing marketing materials, coordinating campaigns, executing retention efforts, and supporting market research. You will also manage external agencies and maintain our internal marketing materials library. This role requires 1-2 years of marketing experience, preferably in education or EdTech, strong writing skills, and a bachelor's degree. The position is remote and offers a competitive salary.

Requirements

• 1-2+ years of professional experience in marketing
• Strong writing and editing skills are essential
• Fastidious attention to detail
• Ability to work in a fast-paced, deadline-driven, collaborative climate
• Strong team player, able to harmoniously work within a group and/or other departments
• Self-starter, able to prioritize and balance multiple projects
• Ability to apply data-driven business acumen to decision-making
• Proficiency in Microsoft Office suite
• Bachelor’s degree in Marketing, Communications, Business or relevant field

Responsibilities

• Act as a product brand champion across the business, centering all marketing and product implementation materials around core messaging, benefits, and customer-driven needs
• Supporting and executing marketing plans with a results-driven mentality
• Writing, editing, and distributing marketing materials, including internal communications, promotional emails, sales collateral, blogs, social content, and sales training materials
• In partnership with cross-functional teams, coordinating or writing relevant, high-quality marketing content that aligns to strategic campaign objectives
• Executing on retention and renewal marketing efforts such as newsletters and product update communications
• Assisting in the organization, execution, and promotion of webinars, events, and conferences. Attend, as needed, to facilitate their success
• Monitoring and assessing market and competitive trends to inform product positioning and competitive intelligence tools
• Support market and customer research efforts that drive product solutioning, product messaging, and the development of collateral needs along the customer journey
• Supporting website content management, monitoring and adjusting content according to inbound marketing performance
• Maintaining the internal library of marketing and sales enablement materials
• Providing administrative support to the math product marketing team
• Managing the creation of saleable packages and sampling build of materials
• Managing external agencies and vendors to execute marketing initiatives when needed

Preferred Qualifications

Experience in PK-12 education, EdTech, and/or education publishing is preferred

Benefits

Remote