Associate Product Marketing Manager

Summary

Join PointClickCare's dynamic remote team and contribute to transforming healthcare. As an Associate Product Marketing Manager, you will play a key role in developing and executing product marketing strategies for our Canadian product portfolio. Collaborate cross-functionally with Sales, Product Management, and Customer Success teams. Develop value propositions, create marketing materials, and track performance. This role requires a Bachelor's degree in business or marketing, 2-5 years of experience in a marketing role with B2B SaaS healthcare technology experience, and strong communication skills. PointClickCare offers a competitive salary, benefits starting from day one, and a supportive work environment.

Requirements

• Bachelor's degree in business or marketing
• 2-5 years' experience in a marketing role with preference for product marketing
• Experience with B2B SaaS healthcare technology required
• Strong written and verbal communications skills, from writing collateral and web copy to presentations that deliver business concepts and moderately technical concepts to a diverse audience-base
• Knowledge of marketing principles and practices
• Excellent time management, interpersonal, communication, decision making, and organization skills

Responsibilities

• Assists in the development of value propositions, positioning, and messaging for our Canadian products that differentiate our offerings against our competitors
• Develops a deep understanding of how our products support regulatory compliance requirements
• Aligns closely with product management team to facilitate the appropriate flow of information between the teams
• Partners with the product marketing team in the development and rollout of product launches
• Develops, enhances, and distributes public-facing product marketing materials
• Partners with Sales Enablement to provide material for sales training on new products/capabilities, including regular updates on product enhancements
• Collaborates in the execution of product-specific marketing programs, driving alignment and execution to ensure programs deliver on objectives
• Tracks and reports on product marketing activity performance. Provides insights and recommendations to improve results
• Provides writing, editing, and project management support for internal enablement and external communications assets, including collateral, presentations, brochures, case studies, white papers, web content, videos, newsletters, ads and sales tools

Preferred Qualifications

• Experience with Product Management and/or Product Marketing principles such as Practical Product Management or Pragmatic Marketing
• Certification in Pragmatic Marketing, Product Marketing Alliance, or SiriusDecisions, Product Marketing a plus
• Industry experience in the segment a definite asset

Benefits

• Retirement Plan Matching
• Flexible Paid Time Off
• Wellness Support Programs and Resources
• Parental & Caregiver Leaves
• Fertility & Adoption Support
• Continuous Development Support Program
• Employee Assistance Program
• Allyship and Inclusion Communities
• Employee Recognition