Associate Product Marketing Manager

Summary

Join Sinch as an Associate Product Marketing Manager to support the go-to-market strategy for Sinch Engage. You will collaborate with various teams to position Sinch Engage as a leading multichannel marketing platform. Responsibilities include market analysis, go-to-market planning, messaging and positioning, content development, customer advocacy, and performance measurement. A Bachelor's degree in Marketing or Communications and 1+ years of product marketing experience are required. Preferred qualifications include experience with partner programs and B2B SaaS. Sinch offers a comprehensive benefits package including health insurance, retirement benefits, paid time off, flexible remote work, parental leave, and more.

Requirements

• Bachelor’s degree in Marketing or Communications
• 1+ years of experience in product marketing, preferably in B2B SaaS
• Ability to adapt to new roles, processes, and tools, contributing effectively from day one
• Excellent written and verbal communication skills with a proven ability to simplify technical concepts
• Demonstrated ability to manage multiple projects and prioritize effectively in a fast-paced environment
• Proficiency in tools like Microsoft suite, Team, Salesforce, and content management systems

Responsibilities

• Educate and execute against market research to identify trends, customer needs, and competitive landscape for voice communication solutions
• Educate and execute target audience segments and tailor strategies to address their specific difficulties and goals
• Support go-to-market strategies for Sinch’s voice products, ensuring timely and successful launches
• Collaborate with product marketing leader, product management, sales, and marketing teams to align strategies and prioritize initiatives
• Enable the sales team to communicate value propositions and develop sales tools to support selling of our enterprise products
• Create clear, compelling value propositions and messaging for voice products that resonate with key customer segments
• Develop sales enablement materials, including product one-pagers, presentations, case studies, and FAQs
• Produce high-quality content such as blogs, webinars, whitepapers, and videos to promote voice solutions
• Partner with the demand generation team to design campaigns that drive awareness and adoption
• Collaborate with account teams to identify and showcase customer success stories
• Use customer insights to refine messaging and influence product roadmaps
• Track and report on the performance of marketing initiatives, using data to inform future strategies
• Monitor and analyze product adoption metrics and customer feedback to drive continuous improvement

Preferred Qualifications

Experience with partner programs or partner marketing

Benefits

• Comprehensive market competitive medical, dental, and vision plans
• A variety of supplemental plans are also provided to meet your individual needs including access to telehealth for all participants
• Free virtual counseling resources through our global Employee Assistance Program
• Roth and Pre-tax 401(k) options including an employer match for all participants
• Generous paid time off program
• Paid parental leave and family planning support
• Flexible remote work offerings
• Paid time off to support a volunteer program of your choice