Associate Product Marketing Manager

Summary

Join Almabase, a bootstrapped leader in alumni software, and contribute to our mission of making education affordable. As a Product Marketing Manager, you will play a crucial role in shaping our go-to-market strategy, launching new features, and optimizing sales funnels. You will conduct market research, design compelling messaging, and build valuable content. This role requires experience in B2B SaaS product marketing and a proven track record of successful product launches. Almabase offers a strong culture, competitive salary and equity, and numerous benefits, including health insurance, unlimited leave, and unique perks.

Requirements

• Have 2+ years in B2B SaaS product marketing, with at least 1 year shaping a 0-to-1 market motion
• Have had exposure to sales development or product management
• Have successfully launched at least 1 product (and not a feature) that had impact to the company’s revenue
• Have experience selling SaaS to mid-market & enterprise B2B buyers in Europe & North America
• Excellent at building resources relevant across the funnel, with great communication and copywriting skills
• Tools: HubSpot, Figma, Notion, Userpilot, AI tools (Claude, Perplexity AI, ChatGPT), Google sheets/Microsoft Excel
• Storytelling & messaging: Ability to build compelling narratives that are able to tie product, features, our differentiations and customer-value
• Good at planning, prioritization, and stakeholder management
• Ability to break down objectives into well-defined action-items
• Ability to work under a slight degree of uncertainty, and to pivot when needed, with a bias towards faster feedback loops and implementation
• A good understanding of pricing models and packaging
• Ability to research through various channels, including surveys, SDR-led discovery, and Voice of Customer programs
• A good understanding of design to be able to work with a designer on webpages, datasheets, conference-related assets, ads, graphics and in-product campaigns
• A good understanding to inbound and paid strategies to develop inbound pipeline working with a dedicated channel owner
• Ability to coach a young sales and marketing team to refine their efforts

Responsibilities

• Continuously build market research & intelligence programs, while analyzing data in our CRM, for key GTM plays to reinforce positioning, inform product roadmap, optimize pricing decisions, and bring alignment among stakeholders
• Continuously stay aligned with the product roadmap & customer research to launch new features, and integrate them with existing or new market plays
• Design narratives & messaging across segments, and ensure all GTM-facing teams are aware of our product’s value in a capacity that’s useful to their channels and outcomes
• Build or influence content (datasheets, feature sheets, decks, blogs etc.) tactically to ensure our messaging is consumed by audiences across channels, and at different parts of the funnel aligned with channel tactics
• Influence SDR tactics & training on how to improve discovery & increase prospect-engagement, thereby improving funnel-metrics
• Improve demo-delivery to improve communication of value, and train our AEs on how to integrate new launches into the demo while maintaining a key story
• Support the inbound pipeline development strategies by coordinating with our marketing programs team to build and optimize website and campaigns, and provide any assets required to deliver those strategies

Benefits

• Strong Culture: We have a culture that we’re proud of
• Transparency & Trust: An environment that trusts each individuals’ ability and creativity to achieve the best outcome for the team. High levels of transparency to help you get exposure to what’s happening across the business
• Great Salary & Equity: Along with competitive salaries, our top performers get stock options
• More than just work: One big secret to our success (shhh… this is just between us) is finding the balance between work and play. We have plenty of activities throughout the year that help build esprit de corps – whether they are intense cricket/football/basketball matches, or fun-filled music/dance/trivia/game nights
• Food & Snacks: You’ll never have to worry about your hunger pangs. We provide tasty home cooked food & snacks at all times of the day
• Health insurance: We offer health insurance for you and your dependents
• Unlimited leaves: There is no ceiling to the leaves. Our only policy is that you use your good judgment
• The comfort of home: On a tiring day, if you want to take a break on a bed or if you want to jog & take a shower at work or play your hearts our on PS5, you can do it all at Almabase